Author: Cristina Blanaru
Grapefruit and UNTOLD – from record to record or how to sell 40,000 passes for the next edition in just a day
The context and the challenge Having established itself as one of the world’s most acclaimed festival brands—consistently ranking among the top three international festivals—and standing as one of the top […]
BBDO, back on Romanian market, now with The Group
Omnicom brings back BBDO brand on the Romanian market, seven years after the end of a partnership with Graffiti and after Graffiti BBDO was active on the local market between […]
pDOOH Isn’t Digital Programmatic. WOO’s Global Study Shows Why — and the Numbers Are Striking.
The World Out of Home Organization (WOO) today published the second and final report from the WOO Global pDOOH Expenditure Study 2026, completing the first independently aggregated, supply-side picture of […]
Interrail launches new global brand platform ‘The Interrail Effect’ by We Are Pi
Interrail B.V., the Dutch company behind the iconic Interrail rail Pass, has launched a new global brand platform showing that travel does more than take you somewhere new – it […]
Maserati and Migrante present ‘Luxury, every day’
Maserati has launched “Luxury, every day” campaign dedicated to the new GranTurismo, GranCabrio and Grecale, paying tribute to the brand identity of “Italian Gran Turismo: Effortless Luxury Performance”. The narrative […]
DevTalks Cluj 2026, focused on AI impact over tech future
Scheduled to hold its 9th edition on September 24th, DevTalks Cluj will bring together over 2,500 programmers, IT professionals and tech leaders, cca 40 local and international speakers that will […]
Eurobest 2026: redefined Creative Data Award, AI Craft new sub-categories
Eurobest has opened submissions for 2026 Awards, marking its 39th edition. 2026 edition comes with a series of changes, such as Creative Data Award being redefined to recognize work where […]
Sector 7 HUB, an advertising agency with a unique kick in every execution
From viral videos to full digital campaigns, Sector 7 HUB’s teams create branded content that people actually want to consume. All innovative. All in-house. AdHugger set down with Roxana Andrei, […]
Automobili Lamborghini and Dentsu Creative Italy Take the Super SUV to New Heights
Automobili Lamborghini and Dentsu Creative Italy unveil the launch film for the new Urus SE Performante, the new pinnacle of the Urus range and the most powerful expression of Lamborghini’s […]
Maserati’s new film showcases Italian excellence in New York, created by Migrante
Maserati and its agency Migrante offered hope to the people of Italy, whose team – despite winning the trophy four times – may not be on the world stage today, […]