Author: Cristina Blanaru
Cartier and Publicis Luxe celebrate the return of Tank Francaise to center stage
An expression of the avant-garde, Cartier’s iconic Tank Française connects us to Paris and its creative freedom, an attribute captured so perfectly by the French New Wave and within the […]
Minio Studio and CeraVe Romania have developed a series of powerful activations dedicated to Gen Z, with the launch of the new anti-blemish range from CeraVe
Minio Studio and the CeraVe brand, part of L’Oreal Romania, once again joined forces to develop a powerful campaign that ran both online and offline for the launch of CeraVe’s […]
Romanian Godmother: 120% increase in 2022, reaching the pre-pandemic turnover value
During the previous 12 months, Bucharest based agency Godmother managed almost 600 projects and organized over 100 events for its clients. Valentin Văcăruș, Managing Director Godmother „2022 was an intense […]
Publicis Groupe Announces Advertise BG Acquisition in Bulgaria
Publicis Groupe acquired Advertise BG, one of the leading performance marketing agencies in Bulgaria. The strategic acquisition will further reinforce Publicis Groupe Bulgaria’s competencies in digital transformation, adding firepower to […]
Ogury names Geoffroy Martin as Chief Executive Officer
Ogury, the global leader in personified advertising, today announced the promotion of former COO Geoffroy Martin to the position of Chief Executive Officer. Former Ogury CEO Thomas Pasquet, who co-founded […]
Romania, Media Fact Book 2022: The local media market reaches Euro 642M in 2022
From a global perspective, the media advertising revenues grew by 7% in 2022 to an estimated 795 billion USD and are expected to continue the advance in a slower pace […]
Zulu Alpha Kilo auctions off actual Left-Handed Mango Chutney for charity
Last month, Zulu Alpha Kilo premiered their latest agency video, “Left-Handed Mango Chutney” at Strategy Magazine’s annual “Agency of the Year” awards ceremony. The satirical film depicts an industry creative […]
Epica Awards announced the winners for 2022 edition
In the 2022 Epica Awards there were Grand Prix winners from Germany, Norway, India, the United States, Canada and Brazil. The Grand Prix debate took place this year at The […]
Luca Victor Rogojanu, appointed Deputy General Manager and Credit and Risk Management Division coordinator at OTP Bank Romania
Luca Victor Rogojanu was appointed Deputy General Manager (DCEO) and coordinator of the Credit and Risk Management Division within OTP Bank Romania. The appointment took place following the official approval […]
Romanian Marketing Insiders Group rebranded and expanded its services
Marketing Insiders Group, Romania’s customer care community advocate and leader recently launched a new brand identity and service lines for Europe. Romania has gained respect globally regarding customer care performance […]