BBDO, back on Romanian market, now with The Group

Omnicom brings back BBDO brand on the Romanian market, seven years after the end of a partnership with Graffiti and after Graffiti BBDO was active on the local market between 1992 – 2019. End of September, Omnicom SUA is consolidating its partnership with Romanian The Group by launching BBDO Romania, integrated communication agency.

The launch under The Group umbrella marks a come back and reinvention for a legendary brand of the international advertising. BBDO România will not be a traditional advertising agency, but a creative and tech hub, with robust and versatile instruments and fully adapted to the actual brands´needs and rhythm

BBDO Romania brings under the same umbrella advanced expertise in creativity and brand strategy, digital communication and AI integration, Tech, data marketing and e-commerce, specialized communication and corporate affairs. The agency comes with a new integrated business model, able to answer fast and completely to the complex challenges in the era of digital transformation.

BBDO România combines local knowledge, extended capabilities, profound knowledge of the local market, innovative spirit and the professional abilities of The Group team with the access to the international network, global methodologies and strategic knowhow from Omnicom Advertising.

Nancy Reyes, Global President & CEO, BBDO Worldwide, welcomed the launch of BBDO Romania, while Zsoltan Szigeti, President The Group, noticed that the fragmentation of communication channels is imposing a more sophisticated strategical approach, and that is where BBDO Romania brings a plus in strategic thinking and exceptional capabilities of integrated implementation:

“We are going through a stage when the fragmentation of the communication channels imposes a sophisticated approach from strategic point of view. BBDO Romania brings a plus of strategic thinking and exceptional capabilities of integrated implementation. We are offering to our clients immediate access to a complete infrastructure: from profound analysis of data and CRM solutions to elaborating strategies and complete creative solutions, advanced digital solutions, last generation tech, providing corporate communication, marketing and e-commerce solutions. We aren´t talking any longer about departments collaborating to crafting an advertising campaign, but about a single multi-functional body, able to deliver excellence at every contact point between the consumer and the brand and, in the same time, measurable commercial results”, Szigeti said.

BBDO Romania’s board includes Roxana Memetea – Chief Executive Officer, Roxana Nita – Chief Creative Officer, Roxana Țâmpău — Chief Client & Business Officer, Luciana Cucoaneș — Chief Strategy & Insights Officer, Simina Dima — Chief Growth & Integration Officer, Iulian Vegheș — Chief AI, Data & Technology Officer, and Sorina Mihai — Chief of Corporate Communication,

Roxana Memetea – Chief Executive Officer BBDO România

“We asume this new chapter with the responsibility to raise the standard of the local communication market. It is an honor and an opportuity to join BBDO family and to continue the partnership with Omnicom, this time from a wider formula. Do Big Things, network’s new positioning, says in essence that the competitive advantage doesnt come from speed, but from clarity: from the capacity to understand, before other, the rel business issue a brand has. Our role is to translate that for the Romanian market not as an imported slogan, but as a work way that people here can feel on daily basis, in each brief.
That means a new business model, built around the real needs of our clients: speed, coherence and measurable results, no matter the channel. Our ambition is for BBDO Romania to become the beacon of the local market when it comes integrated business communication, not just creative communication

The Group is the most complex agency in Romania, claiming leadership in marketing and communication sector. It brings together over 400 experienced professionals across 12 specialized communication areas. The agency has in portfolio over 300 local and international brands. The Group revenues evolved during the 22 years since agency´s founding, and the agency posted a business turnover of over € 230M in 2025.