Category: OOH / DOOH
Blindspot Hires Music Industry Entrepreneurial Innovator Seb Webber as Executive Creative Director
International digital out of home (DOOH) media platform Blindspot have hired music industry entrepreneurial innovator Seb Webber as Executive Creative Director. Reporting directly into co-founders Matei Psatta and Bogdan Savonea, […]
Driving results from creativity in Out of Home – WOO European Regional Forum
Europe has overtaken North America in terms of Out of Home revenue and one of the key reasons is an increased emphasis on effective creativity. This, in concert with new […]
Lime and Cutwater – on harsh realities of car ownership and alternative of E-Bikes & E-Scooters
Lime, the world’s largest shared electric vehicle company, has partnered with creative and media agency Cutwater to launch a national OOH campaign spotlighting the harsh realities of car ownership. The […]
World Out of Home Organization adds nine new members from three continents
Following the addition of 15 new members last month, the World Out of Home Organization has coopted a further nine organizations to its roster, including two more national OOH associations, […]
WOO’s 2024 Global Expenditure survey: OOH hits $41.9BN, 5.2% of global adex, $45.3BN forecasted for 2024
The 2024 WOO Expenditure survey captures expenditure globally for OOH across 2023, forecasts OOH expenditure for 2024 and is based on a questionnaire filled in by WOO members and OOH […]
WOO heads for Milan for 1st European Regional Forum – European OOH market on an upswing
The World Out of Home Organization is to hold its first in-person European Regional Forum in Milan from November 4-6. This comes at a time when according to WOO’s latest […]
World Out of Home Organization signs up 15 new members from across the world
Following a highly successful World Congress in Hong Kong, the World Out of Home Organization has increased its coverage of the global OOH industry by signing up another 15 organizations. […]
WOO Global Congress Hong Kong – Top Huawei executive Jas Cai on how OOH media can enhance the consumer’s mindset
Jas Cai, Media Director, Chief Expert of Huawei Consumer Business Group (CBG) MKT Procurement, will discuss how OOH media enhance the consumer’s mind-set. Jas has over 18 years’ experience in […]
WOO’s Tom Goddard calls on OOH industry to speed up its initiatives on sustainability
World Out of Home Organization President Tom Goddard has called on the US Out of Home industry to speed up its progress towards becoming more sustainable. Speaking at the annual […]