Category: OOH / DOOH
World Out of Home Organization signs up 200th member
The World Out of Home Organization has signed up its 200th member and first company from Kazakhstan, with the enrolment of Citix, a major OOH service provider/supplier. The company is […]
Eric Marotel was appointed Managing Director Worldcom OOH Europe
In light of the ongoing growth of operations in the European market, Worldcom OOH, a specialist company in OOH, DOOH, and Programmatic, announces the addition of Eric Marotel to its […]
Out of Home global revenue tops $40bn in new WOO Global Market Index report
The World Out of Home Organization has expanded its Global Out of Home Media Spend Index to include first party data from 81 territories, accounting for 95% of the world’s […]
World Out of Home Organization announces Second APAC Regional Forum
The World Out of Home Organization will hold its second APAC Regional Forum in November later this year. The Forum will be held in Bali, Indonesia from November 1-3. The […]
WOO Congress sets sail for Hong Kong
The 2024 World Out of Home Organization Global Congress will be held in Hong Kong from June 5-7 2024. This is the first time the Global Congress has been held in […]
Initiative’s Media Fact Book 2023: Romanian media market to reach EUR683M by end of the year
Maintaining an upward trend, but with a slower growth rate, the Romanian media market aligned with macro economic changes and reached an estimated net value of EUR 657 million by […]
Exclusive Hawk and Captify partnership brings search data to DOOH and audio media buying for the first time
European omnichannel advertising platform Hawk and Captify, the leading Search Intelligence platform for the open web, have announced an exclusive partnership that will enable online search data to be used for digital out-of-home […]
OOH Capital adds new Partner
Philip Thomas, formerly Co-CEO of JCDecaux UK, has joined OOH Capital, the global Out of Home advisory company and consultancy. Philip joined JCDecaux in 2002 initially as the UK’s CFO […]
Broadsign retains Out of Home Capital as a Global Strategic Advisor
Broadsign, one of the largest global Out of Home technology platforms, has retained OOH Capital, the complete Out of Home advisory, to provide strategic advice as the company expands its […]
Count the days until Christmas the way you want, with the unconventional advent from Pepsi
Christmas is one of the most anticipated holidays, but it comes with a series of social, material and emotional obligations. Starting from this observation, this year Pepsi wanted to change […]