Category: OOH / DOOH
WOO’s 2024 Global Expenditure survey: OOH hits $41.9BN, 5.2% of global adex, $45.3BN forecasted for 2024
The 2024 WOO Expenditure survey captures expenditure globally for OOH across 2023, forecasts OOH expenditure for 2024 and is based on a questionnaire filled in by WOO members and OOH […]
WOO heads for Milan for 1st European Regional Forum – European OOH market on an upswing
The World Out of Home Organization is to hold its first in-person European Regional Forum in Milan from November 4-6. This comes at a time when according to WOO’s latest […]
World Out of Home Organization signs up 15 new members from across the world
Following a highly successful World Congress in Hong Kong, the World Out of Home Organization has increased its coverage of the global OOH industry by signing up another 15 organizations. […]
WOO Global Congress Hong Kong – Top Huawei executive Jas Cai on how OOH media can enhance the consumer’s mindset
Jas Cai, Media Director, Chief Expert of Huawei Consumer Business Group (CBG) MKT Procurement, will discuss how OOH media enhance the consumer’s mind-set. Jas has over 18 years’ experience in […]
WOO’s Tom Goddard calls on OOH industry to speed up its initiatives on sustainability
World Out of Home Organization President Tom Goddard has called on the US Out of Home industry to speed up its progress towards becoming more sustainable. Speaking at the annual […]
Accenture Song Sweden and Adidas reignite the fire of Stockholm’s runners with dynamic OOH experience
Accenture Song Sweden has partnered with Adidas to launch ‘The Billboard Run’ in Stockholm, an innovative outdoor campaign designed to reignite the passion of runners across the city. Taking place from April […]
Worldcom OOH expands operations, appoints Jonathan Mark as Managing Director for US and Canada
As part of its global expansion and the consolidation of its operations in North America, Worldcom OOH, the company specialized in Out Of Home advertising with global reach, expert in […]
World Out of Home Organization heads to Cape Town for first in-person Africa Regional Forum
The World Out of Home Organization will hold its first in-person Africa Regional Forum in Cape Town, South Africa, from March 11-13 2024. This follows a highly successful APAC regional […]
Asia Pacific region leading the way as Out of Home recovery gathers speed says WOO President Tom Goddard
Asia Pacific has the world’s largest young population, a bigger GDP than either the US or Europe and the most flourishing Out of Home business said World Out of Home […]
OMG Singapore CEO Chloe Neo – keynote speaker at WOO Asia Forum in Bali – Grand Visual’s Jay Young to speak on creativity
Omnicom Media Group Singapore CEO Chloe Neo is to be a keynote speaker at the World Out of Home Organization’s forthcoming Asia Forum in Bali, Indonesia from November 1-3. Neo, […]