Category: OOH / DOOH
WOO Global Congress Hong Kong – Top Huawei executive Jas Cai on how OOH media can enhance the consumer’s mindset
Jas Cai, Media Director, Chief Expert of Huawei Consumer Business Group (CBG) MKT Procurement, will discuss how OOH media enhance the consumer’s mind-set. Jas has over 18 years’ experience in […]
WOO’s Tom Goddard calls on OOH industry to speed up its initiatives on sustainability
World Out of Home Organization President Tom Goddard has called on the US Out of Home industry to speed up its progress towards becoming more sustainable. Speaking at the annual […]
Accenture Song Sweden and Adidas reignite the fire of Stockholm’s runners with dynamic OOH experience
Accenture Song Sweden has partnered with Adidas to launch ‘The Billboard Run’ in Stockholm, an innovative outdoor campaign designed to reignite the passion of runners across the city. Taking place from April […]
Worldcom OOH expands operations, appoints Jonathan Mark as Managing Director for US and Canada
As part of its global expansion and the consolidation of its operations in North America, Worldcom OOH, the company specialized in Out Of Home advertising with global reach, expert in […]
World Out of Home Organization heads to Cape Town for first in-person Africa Regional Forum
The World Out of Home Organization will hold its first in-person Africa Regional Forum in Cape Town, South Africa, from March 11-13 2024. This follows a highly successful APAC regional […]
Asia Pacific region leading the way as Out of Home recovery gathers speed says WOO President Tom Goddard
Asia Pacific has the world’s largest young population, a bigger GDP than either the US or Europe and the most flourishing Out of Home business said World Out of Home […]
OMG Singapore CEO Chloe Neo – keynote speaker at WOO Asia Forum in Bali – Grand Visual’s Jay Young to speak on creativity
Omnicom Media Group Singapore CEO Chloe Neo is to be a keynote speaker at the World Out of Home Organization’s forthcoming Asia Forum in Bali, Indonesia from November 1-3. Neo, […]
World Out of Home Organization signs up 200th member
The World Out of Home Organization has signed up its 200th member and first company from Kazakhstan, with the enrolment of Citix, a major OOH service provider/supplier. The company is […]
Eric Marotel was appointed Managing Director Worldcom OOH Europe
In light of the ongoing growth of operations in the European market, Worldcom OOH, a specialist company in OOH, DOOH, and Programmatic, announces the addition of Eric Marotel to its […]
Out of Home global revenue tops $40bn in new WOO Global Market Index report
The World Out of Home Organization has expanded its Global Out of Home Media Spend Index to include first party data from 81 territories, accounting for 95% of the world’s […]