Category: Guerilla
Serviceplan Switzerland and ZSC Lions – unusual campaign and unusual gift to thank fans for their loyalty during the Pandemic
Covid-19 prevented sports fans around the world from attending their favorite teams’ matches, and in March 2020 the Swiss government banned fans from going to sports events in response to the pandemic. Consequently, more than […]
Aquafresh stickers white ad signs national railways
Toothpaste brand Aquafresh and Publicis Groupe claim white ad signs of the NS (National Railways) in Amsterdam, Utrecht, Rotterdam, and The Hague in a witty and bold way. Due to […]
Netflix gave a body to Italy’s most iconic middle finger
La Casa de Papel tells the stories of modern-era Robin Hoods specialized in taking over symbols of financial power. To celebrate the launch of the third part of the show, […]
BeTV and FCB Happiness built walls to promote Sacha Baron Cohen’s new series
Sacha Baron Cohen, the master of mockumentary television, strikes again with his new hit series ‘Who is America?’ – a show that has already pissed off Dick Cheney, the NRA, […]
Lavazza, space coffee supplier with ISSpresso
ISSpresso, the innovative Italian capsule-based espresso machine created by Argotec and Lavazza in collaboration with the Italian Space Agency, welcomes the VITA space mission crew. Coffee is the protagonist of […]
Gorillaz and Telekom Electronic Beats launched a mixed reality app
Gorillaz launched, on April 11th April 2017, a groundbreaking mixed-reality app, which comes ahead of highly anticipated new album ‘Humanz’, to be released by Parlophone Records on 28th April. Pushing […]
Romanian Symphonic Orchestra, flash-mob in a Bucharest spa center
Therme Bucharest, the biggest spa with thermal waters built from scratch in Europe, hosted a first, a cultural moment from Bucharest Symphonic Orchestra. The event was a celebration for center’s […]
D&AD Pencils – stars in a stunt aimed to remind their value to the creative world
On January 11th, in the same time, D&AD Pencils started to simultaneously disappear around the world, in a clever stunt thought up by Lucky Generals and D&AD, which created and released a behind the […]
Initiative Romania relapses, transforms again Bucharest’s Xenofon street
Romanian media agency Initiative relapsed and, for the second year in a row, gave a new color to Xenofon Street in Bucharest, Romanian capital’s only streets completely made out of […]
Post-Cannes notes: The mattress
Have you been a passerby on the Croisette near Palais de Festival in Cannes on Tuesday, the 23rd of June 2015, around 4:30 in the morning, you would have seen […]