Category: Ads
ITA Airways reframes its brand positioning with global “Simply Italian” platform and Sharon Stone
ITA Airways has unveiled “Simply Italian,” a global brand platform designed by independent agency POPE Creative Studio (founded by Francesco Andrea Poletti and Federico Pepe). Ditching static taglines, “Simply Italian” […]
Eurobest 2026 announced Jury Presidents
Eurobest has announced its 2026 Jury Presidents, with this year’s line-up based across nine markets, the highest number of markets represented in the Awards’ history. The line-up brings together leaders […]
Interrail launches new global brand platform ‘The Interrail Effect’ by We Are Pi
Interrail B.V., the Dutch company behind the iconic Interrail rail Pass, has launched a new global brand platform showing that travel does more than take you somewhere new – it […]
Sector 7 HUB, an advertising agency with a unique kick in every execution
From viral videos to full digital campaigns, Sector 7 HUB’s teams create branded content that people actually want to consume. All innovative. All in-house. AdHugger set down with Roxana Andrei, […]
Rusu+Borțun and Biofarm launch the new SennaLax Rapid Campaign, built around comfort
Following a competitive pitch held in April, Romanian brand strategy and creative agency Rusu+Borțun has been appointed as the agency for Biofarm’s SennaLax brand. SennaLax Rapid is the fifth Biofarm […]
BMW M takes on corners and wins in humorous new noir-esque campaign by Serviceplan Middle East
BMW M is turning a lifetime of stubbed toes, bruised shins and lost arguments with furniture into a deadpan noir court case against cornersin a new campaign. The campaign, “Get […]
Automobili Lamborghini and Dentsu Creative Italy Take the Super SUV to New Heights
Automobili Lamborghini and Dentsu Creative Italy unveil the launch film for the new Urus SE Performante, the new pinnacle of the Urus range and the most powerful expression of Lamborghini’s […]
Maserati’s new film showcases Italian excellence in New York, created by Migrante
Maserati and its agency Migrante offered hope to the people of Italy, whose team – despite winning the trophy four times – may not be on the world stage today, […]
Anytime Romania launches its first brand campaign in Romania, signed by Oxygen
Anytime Romania, the digital insurance brand of Interamerican, makes its first brand statement in Romania with a campaign built around a promise simple enough to be the whole story: a […]
Benjamin Bregeault, appointed Chief Creative Officer @ Ogilvy Paris
Ogilvy Paris appointed its ECD talent, Benjamin Bregeault, to the position of Chief Creative Officer. Benjamin Bregeault’s career path is marked by a unique blend of agency heritage and forward-thinking […]