Category: Interview
Sector 7 HUB, an advertising agency with a unique kick in every execution
From viral videos to full digital campaigns, Sector 7 HUB’s teams create branded content that people actually want to consume. All innovative. All in-house. AdHugger set down with Roxana Andrei, […]
Cristian Onetiu: “BizzOS is trying to digitalize what managers have digitalized the least: management itself”
BizzOS is the central brain of all departmental tools: Plans everything, aligns resources, coordinates activity and evaluates results day by day to reach desired objectives: predictably. AdHugger set down with […]
Irina Manole, Oxygen: Vague Is No Longer Safe
This October, Oxygen launches Speaking Green — A Practical Guide to Responsible Sustainability Communication, a free resource for companies, brands and communication professionals navigating the evolving European landscape on environmental […]
Olimpia Norsesovici, EKN: We come as extra layers of brand safety and cost efficiency, as our solutions are specially created for that
EKN, a company specializing in marketing and technology solutions and part of the multinational Numatec group, has entered the Romanian market. The company chose to expand its activities into one […]
Leonardo Lupelli (Federation of Music Conferences): “Artists must look for their own identity and be ready to get in touch with a larger market”
He has been working in music and creative cultures since 1990, moving between festivals, project development and community-based initiatives. He has directed more than 50 festivals, curated cultural and corporate […]
Anca Teletin, Grapefruit: “Creativity is not just a skill that you have, it’s a thinking pattern, and the way you approach life and solve problems”
She always focuses on developing the skills of the team and its members. Anca Teletin, COO & Shareholder Grapefruit is continuously supporting the organizational culture and optimizing the operational side, […]
Georgiana Dragomir (Grapefruit): AI without design thinking remains a tool, without strategy remains an experiment
Last year Grapefruit celebrated 26 years of activity, a chapter marked by continuous evolution alongside its partners and guided by a philosophy that has shaped every decision: people, not jobs. Grapefruit began […]
Thomas Kolster (C-Suite Impact Leaders Accelerator) wants to close the gap between marketing and sustainability
Danish sustainable marketing pioneer, Thomas Kolster, also known internationally as Mr. Goodvertising, launched, together with International Advertising Association (IAA), a groundbreaking program that brings Chief Marketing Officers and Chief Sustainability […]
Ender Bolat (FoodVision): “International expansion is one of the core pillars of our long-term strategy”
Less than a year after its launch, DOZZ — the brand of soups in aluminum cans — has achieved two major international recognitions: a Gold Award at the prestigious Lunch! […]
Andreea Riscu, pastel: Adapting to the new realities and continuous learning are at the heart of everything we
AdHugger continues its series about the Romanian PR industry with Andreea Riscu, New Business Manager at pastel, discussing about how the agency sees the landscape at this moment, the latest technologies that are emerging […]