WOO launches search for new Chief Executive Officer

The World Out of Home Organization has launched an immediate search for a new Chief Executive Officer to lead the day-to-day operations of the global industry body.

WOO President Tom Goddard made the announcement during his opening address to delegates at the Annual Congress at the Park Lane Hilton in London — the same speech in which he set out a global Out of Home industry in robust health, with global revenues of US$54bn.

The appointment will allow Goddard to step into a more ambassadorial role, freeing him to focus on member engagement and external advocacy at a moment when WOO is expanding its work across effectiveness, audience measurement and adtech connectivity.

The search is being coordinated by Jeremy Male, Chair of the WOO Nominations Committee. Goddard invited delegates to direct any questions, suggestions or expressions of interest to Jeremy directly or to raise them with any member of the WOO Board.

Goddard says: “We are confident this change will ensure that our marvellous Organization will continue to flourish and grow.”

The World Out of Home Organization is the only global Out of Home Association, working to promote and improve the OOH industry on behalf of its members. Board members include the major international company – JCDecaux – as well as blowUP media and Ocean Outdoor from Europe, Lamar from the US, Provantage from South Africa, Asiaray from Hong Kong and the Multiply Media Group from the UAE. In addition, the following OOH associations are represented on the Board, the OAAA from the US, Alooh from LATAM, the IOAA from India, B|A|M from Germany, ABOOH from Brazil and the OMA in Australia.

Membership is open to all companies who operate in the OOH sector and, as a non-profit Organization, funds are reinvested in industry issues such as research and the annual international congress. WOO is a member of EASA in Europe, as well as a founding member of ICAS, and actively works to help the membership with legislation issues within their own countries as well. It also aims to lobby for Out of Home advertising with authorities, international organizations, opinion formers and other elements of the communication media.