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Author: Cristina Blanaru

Game On Mid Sweden’s first gaming and digital creative hub ready to make its mark

Game On Mid Sweden officially launches following a major investment from the EU, Region Västernorrland, Näringslivsbolaget Sundsvall, and Kramfors Kommun. Game On is clearly focused on building the games and […]

April 15, 2021April 15, 2021 Cristina Blanaru Business, Digital & Media, Gaming, ITC

Creature and Ntropic created a new brand film for Solita

Advertising agency Creature and Ntropic created a new brand film for leading European data and tech company SOLITA, which captures the human potential of data. The film was created by […]

April 15, 2021April 16, 2021 Cristina Blanaru Ads, Advertising

Adverty, collaboration with Oracle Moat to enhance measurement across its in-game advertising platform

Leading in-game advertising platform, Adverty, today announced a collaboration with Oracle Moat, to provide enhanced measurement and verification for in-game ad traffic and impressions. Oracle Moat’s iconic verification solution will […]

April 15, 2021April 15, 2021 Cristina Blanaru Advertising, Business, Digital & Media

BMW launches Virtual Viewer

BMW launched the car brand’s first augmented reality tool in the UK, the BMW Virtual Viewer. During the pandemic, BMW showrooms across the UK have had to close for the […]

April 15, 2021April 15, 2021 Cristina Blanaru Ads, Advertising, Digital & Media

Cavai announces partnership with Orage Publishing as the content provider seeks to leverage the ground-breaking conversational ad format, Cavai Bubble

Cavai, the leader in conversational advertising cloud technology, today announces a new partnership with leading content provider, Orage Publishing. With more than 100 sites spanning technology, gaming, music, sports, home […]

April 15, 2021April 15, 2021 Cristina Blanaru Business, Marketing, Start Up

European eCommerce revenue to hit $465B in 2021, up 30% Amid Pandemic

The COVID-19-led boom in online sales has caused an impressive growth of the European eCommerce market, both in terms of revenue and the number of users. According to data presented […]

April 15, 2021April 15, 2021 Cristina Blanaru Business, e-Commerce, Marketing, Studies

Adverty enters into exclusive partnership with Dutch hyper-casual publisher Lucky Kat Studios

Leading in-game advertising specialist Adverty AB (publ) today announces a strategic, exclusive partnership with Lucky Kat Studios, which will enable the Dutch hyper-casual publisher to offer Adverty’s seamless In-Play™ and […]

April 13, 2021April 13, 2021 Cristina Blanaru Ads, Advertising, Digital & Media, Marketing, Start Up

Barilla – new brand positioning and global campaign by Publicis

Barilla repositions itself on a global level with a new Global Brand Campaign signed by Publicis Italy, which puts emotions back at the core of its communication and marks a […]

April 13, 2021April 13, 2021 Cristina Blanaru Ads, Advertising

Dali calls for research into natural intelligence to fight against neurodegenerative diseases

The Queen Sofia Foundation (Fundación Reina Sofía) introduces a new campaign executed by ad agency Señora Rushmore. It features a video that serves as a call to raise awareness and […]

April 12, 2021April 12, 2021 Cristina Blanaru Ads, Advertising

E-commerce Boom Amidst Pandemic Reveals Shortcomings of Local Payment Methods in Emerging Economies

One year into the COVID-19 pandemic saw a tremendous expansion of cross-border e-commerce as consumers continue toseek products and brands unavailable in their home country. The virus outbreak played a […]

April 12, 2021April 12, 2021 Cristina Blanaru Business, e-Commerce

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