Pullman reinvents hospitality with a new platform built on human exchange

Pullman Hotels & Resorts unveils a new global brand platform, marking a decisive creative shift for the brand. Regrounded in its original DNA and reinterpreted for today’s world, Pullman positions human exchange as its central idea, reframinghospitality as a catalyst for new perspectives. 

At a time when travel is less about destination and more about transformation, Pullman defines a territory where bubbles burst, where conversations, exchanges and collaborations open new ways of thinking, creating and seeing the world. 

This new chapter signals a return to the brand’s core intent: bringing people together, re-expressed through a fully reworked creative system. The transformation spans every layer of the brand, from visual identity to tone of voice.  

 The historic Pullman Green returns, set in contrast with a bold neon expression, creating a tension between heritage and modernity. This duality shapes a visual language that is controlled, confident and subtly provocative. 

At the same time, the brand expresses its platform through new spatial executions such as the Pullman Portals. Positioned at the entrance of selected hotels, these installations act as symbolic thresholds into the Pullman universe. Conceived as passage points, they materialize the brand’s core idea, inviting guests to step through and leave their bubble behind. 

 The platform also comes to life through PullmanxChange, a series of events where entertainment meets intent. Designed at the intersection of creativity and culture, these gatherings explore topics that matter and open up new perspectives through dialogue and exchange. The first edition took place in Dubai in November, marking the public introduction of the brand’s new era. 

At the core of the platform is a global campaign structured around a simple idea: an exchange is a human connection, and a trip is a shift in perspective. 

Shot between Dubai and Bangkok, the campaign captures what unfolds when perspectives meet and boundaries dissolve. Rather than showcasing destinations, it focuses on what happens in between, capturing the emergence of ideas, the friction of perspectives and the energy of collaboration. 

Pullman is not framed as a backdrop, but as an active enabler, a space where different worlds intersect and new viewpoints take shape. 

CLIENT CREDITS : PULLMAN 
Benoit Racle, Gaelle Devitry Ruggieri, Claire Duflos, Srishti Ahuja, Sunny Wunsch, Meg Syme, Natasha Mohammed, Caroline Ponomarenko, Marko Djukic 

AGENCY CREDITS : PUBLICIS ONE ACCOR 

BRAND CREATIVE & STRATEGY 

• CEO / CCO : Marco Venturelli 
• Account lead : Sophie Larrieu, Nouara Guenif, Pauline Gallais
• Executive creative director : Maud Robaglia
• Creatives: Delphine Arnol David Mc Donald 
• Strategic planning : Philippe Martin-Davies, Margot Tasseau  
  

PRODIGIOUS  

• TV Producer : Emilie Cointot
• Producer : Ralph Matar – Jean-Claude Marx – Maxime Hervé 
• Sound Producer : Hugo Vigier
• Post Producer : Hugo Roux – Jean-Philippe Tapia 
  

SOCIAL MEDIA  

• Account lead : Julie Dublanc, Kim Przybyla, Lamise Guenni
• Creative director : Fredéric Roux 
  

BRANDING 

• Account lead : Laurie Verhaeghen, Pauline Cuzon 
• Executive Creative Director : Reza Bassiri  
  

EVENT  

• Account lead : Anne Cleret, Alexandra Brancaz 
• Creative : Sarah Phan 
  

MEDIA 

• Account lead : Benoit Cacheux, Andrew Tillyer, Anne Serr