Tag: campaign
ITA Airways reframes its brand positioning with global “Simply Italian” platform and Sharon Stone
ITA Airways has unveiled “Simply Italian,” a global brand platform designed by independent agency POPE Creative Studio (founded by Francesco Andrea Poletti and Federico Pepe). Ditching static taglines, “Simply Italian” […]
Cresta Awards 2026: Independent agency Try takes both Grand Prix for IKEA
In a remarkable twist on recent years, the Cresta Awards 2026 jury has voted for just two Grand Prix. Both go to Oslo-based agency Try for its work on the […]
Interrail launches new global brand platform ‘The Interrail Effect’ by We Are Pi
Interrail B.V., the Dutch company behind the iconic Interrail rail Pass, has launched a new global brand platform showing that travel does more than take you somewhere new – it […]
Maserati and Migrante present ‘Luxury, every day’
Maserati has launched “Luxury, every day” campaign dedicated to the new GranTurismo, GranCabrio and Grecale, paying tribute to the brand identity of “Italian Gran Turismo: Effortless Luxury Performance”. The narrative […]
Rusu+Borțun and Biofarm launch the new SennaLax Rapid Campaign, built around comfort
Following a competitive pitch held in April, Romanian brand strategy and creative agency Rusu+Borțun has been appointed as the agency for Biofarm’s SennaLax brand. SennaLax Rapid is the fifth Biofarm […]
BMW M takes on corners and wins in humorous new noir-esque campaign by Serviceplan Middle East
BMW M is turning a lifetime of stubbed toes, bruised shins and lost arguments with furniture into a deadpan noir court case against cornersin a new campaign. The campaign, “Get […]
Pullman reinvents hospitality with a new platform built on human exchange
Pullman Hotels & Resorts unveils a new global brand platform, marking a decisive creative shift for the brand. Regrounded in its original DNA and reinterpreted for today’s world, Pullman positions human […]
EPICA opens for entries
Doubling down on their press jury, the Epica Awards have launched a call for entries campaign featuring an “awards survival kit” for…other awards. Everyone knows that if you’re on the […]
Swedish region posts an open letter to Bryan Johnson in Los Angeles Times
A Swedish region has taken out advertising in the Los Angeles Times to share an open letter inviting Bryan Johnson to experience Långevity – a simpler take on longevity inspired […]
K-beauty brand Anua Expands Its KPop Demon Hunters Collaboration With New Global Campaign by BBH Singapore
Korean skincare brand Anua is launching a new global campaign as part of its ongoing collaboration with Netflix’s KPop Demon Hunters. Created by BBH Singapore, “Gonna Be Glowin” brings Anua’s […]