Legendary Romanian actor – the face of Caraiman, a Bergenbier beer

Creativity, Marketing

Caraiman, the new brand in the Bergenbier S.A. portfolio, part of the Molson Coors Beverage Company group, announces an image partnership with the legendary Romanian actor Florin Piersic. In his 60 years long career, the actor stood out as a true storyteller, inviting people to have moments of memories and relaxation. Through this collaboration, Caraiman aims to strengthen the brand’s identity and offer consumers a beer and a balanced experience.

“We are honored to have the opportunity to work with such an important name in Romania, such as Florin Piersic. His values ​​and personality fit perfectly with the direction of the Caraiman brand, which is dominated by balance and serenity from the tumult of everyday life. In addition, through the association between Caraiman and Florin Piersic, we want to offer consumers that image vector through which relaxation gets a purpose, becomes a moment of physical and emotional recharging”, said Victor Teiosanu, Marketing Director Bergenbier S.A.

“Stories, memories and moments of pause go to a quality beer with a balanced taste, such as Caraiman. I was happy about the initiative of the brand to work together and I found myself in the attributes of this authentic beer, with a strong resonance and Romanian roots. As I had the honor to collaborate with extraordinary people in the theater world, I am glad that this privilege did not leave me and I met equally wonderful people in the Caraiman team“, added Florin Piersic.

The new TV & radio spot for Caraiman, which features Florin Piersic in the foreground is on air, on all the main mass media stations. Caraiman is a beer with 4.6% alcohol, available both in aluminum can and 0.5l bottle, as well as in 0.33l bottle, PET and KEG. All packaging options, including multi-pack, can be found starting from March in Romania, in off-trade and on-trade stores.

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