Tag: image
Reveal Marketing Research study: More than half of Romanians believe that Valentine’s Day and Dragobete ads improve the brand image
February is an opportunity for brands to promote their products or services with various holiday promotions, whether it’s Valentine’s Day or Dragobete. Reveal Marketing Research conducted a study that analyzed […]
Apa Nova repositions and gets a new visual identity
Apa Nova launched a face lift process of its visual identity and a new company positioning, following the modernization and the re-configuration of the business model through which it passed […]
OMV Petrom launched a new image campaign, signed by Graffiti BBDO Romania
The latest OMV Petrom image campaign brings forward the energy products that the company produces and sells: gas, fuel and electricity. The idea of this campaign comes from OMV Petrom’s […]
Romanian PRO TV group rebrands all its channels – same visual identity and changes in names
Pro TV media group’s channels will be reunited under the same graphic and visual concept, but also at naming level, so that one identity, one concept, will be used for […]
What designers can see @CannesLions2017?
Every designer needs inspiration in order to create and to improve. He must be aware of the trends and keep in touch with the best people in the field. What […]
Romanian LaDorna brand relaunches with a new visual identity for its dairy products
Romanian brand LaDorna, one of the most known milk and dairy brands in the country, ends the year with a strategic image change, the most important project the brand had […]
Tempo Advertising created the visual identity for the coffee roastery Sloane
Just as a fresh approach is a brand’s recipe for success, one of the essential conditions for the preparation of a quality espresso is the use of freshly roasted coffee. […]
Over half Romanian entrepreneurs faced image crisis during the last year
According to a GMP PR study, Romanian entrepreneurs aren’t ready to manage an image crisis, although 60% of them faced one during the last year, from negative comments in social media […]
Image campaign for Viva Credit, orchestrated by Headvertising in Romania
Viva Credit launched a new integrated image campaign, “Support friendship”, based on an idea generated following a brainstorming of institution’s 2 representatives, the marketing director (Eduard Popisteanu) and the general […]
Maria Sharapova – the image of Avon Luck perfume
Maria Sharapova is the image of a new Avon product, the Luck perfume. Dedicated to those believing in their chance, Avon Luck was created to celebrate the trust in one’s self, in […]