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Tag: image

Reveal Marketing Research study: More than half of Romanians believe that Valentine’s Day and Dragobete ads improve the brand image

February is an opportunity for brands to promote their products or services with various holiday promotions, whether it’s Valentine’s Day or Dragobete. Reveal Marketing Research conducted a study that analyzed […]

February 12, 2021February 12, 2021 Romanita Oprea Marketing

Apa Nova repositions and gets a new visual identity

Apa Nova launched a face lift process of its visual identity and a new company positioning, following the modernization and the re-configuration of the business model through which it passed […]

October 4, 2018October 22, 2019 Romanita Oprea Advertising, Branding, Marketing

OMV Petrom launched a new image campaign, signed by Graffiti BBDO Romania

The latest OMV Petrom image campaign brings forward the energy products that the company produces and sells: gas, fuel and electricity. The idea of this campaign comes from OMV Petrom’s […]

November 25, 2017June 28, 2018 Cristina Blanaru Ads, Advertising

Romanian PRO TV group rebrands all its channels – same visual identity and changes in names

Pro TV media group’s channels will be reunited under the same graphic and visual concept, but also at naming level, so that one identity, one concept, will be used for […]

August 21, 2017 Cristina Blanaru Advertising, Branding, Business, Media

What designers can see @CannesLions2017?

Every designer needs inspiration in order to create and to improve. He must be aware of the trends and keep in touch with the best people in the field. What […]

June 12, 2017 Newsroom Advertising, Awards, Cannes Lions, Festivals, Innovation

Romanian LaDorna brand relaunches with a new visual identity for its dairy products

Romanian brand LaDorna, one of the most known milk and dairy brands in the country, ends the year with a strategic image change, the most important project the brand had […]

November 23, 2016 Cristina Blanaru Branding, Business

Tempo Advertising created the visual identity for the coffee roastery Sloane

Just as a fresh approach is a brand’s recipe for success, one of the essential conditions for the preparation of a quality espresso is the use of freshly roasted coffee. […]

July 14, 2016July 21, 2016 Newsroom Advertising, Branding, Business

 Over half Romanian entrepreneurs faced image crisis during the last year

According to a GMP PR study, Romanian entrepreneurs aren’t ready to manage an image crisis, although 60% of them faced one during the last year, from negative comments in social media […]

April 7, 2016 Cristina Blanaru Business, Marketing, Studies

Image campaign for Viva Credit, orchestrated by Headvertising in Romania

Viva Credit launched a new integrated image campaign, “Support friendship”, based on an idea generated following a brainstorming of institution’s 2 representatives, the marketing director (Eduard Popisteanu) and the general […]

October 20, 2015 Cristina Blanaru Ads, Advertising

Maria Sharapova – the image of Avon Luck perfume

Maria Sharapova is the image of a new Avon product, the Luck perfume. Dedicated to those believing in their chance, Avon Luck was created to celebrate the trust in one’s self, in […]

September 5, 2014September 23, 2014 Cristina Blanaru Advertising

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