Creature London created the latest spring / summer Dunelm campaign

Dunelm, the UK’s homewares retailer, launches its next campaign across its’ ‘Home of Homes’ brand platform. Created by Creature London, with media support from Goodstuff, the campaign uses music from the classic Grease movie.  The campaign is directed by British music video director Vaughan Arnell who has previously worked with Take That and George Michael and campaigns for brands like Pepsi, Sky and Vodafone.

The ‘Home of Homes’ platform is integral to Dunelm’s proposition of providing everything customers need to truly feel at home and this next iteration, first brought to life in the 2023 Autumn/Winter campaign, takes on a significantly evolved focus, allowing Dunelm to showcase to an even greater extent its huge range of great quality, fantastic value products, across furniture, cook & dine, curtains, bedding and much, much more.

Following the success of the Autumn/Winter campaign, The Spring/Summer campaign will go even further to firmly position Dunelm as the UK’s no1 Homeware Retailer, as Sean McGinty, Marketing Director at Dunelm explains:

“We are bringing a little bit of Joy, into the homes of the UK this spring with our latest iteration of the Dunelm Home of Homes platform. Showcasing statement chairs to blackout blinds, the campaign gives a glimpse of Dunelm’s vast range, introducing elements of our offer which are less well known like Cook & Dine, alongside those we are famous for, like bedding and blinds. All wrapped up with a little singing, to get us all in the mood for Spring.”

Josh Dando, Creative Director from Creature added:

“In the first Dunelm ‘Home of Homes’ campaign, we focused on the wonderful chaos of the family home, but this time, we’re casting a wider net. From hosting couples, morning-sun-swerving-students and those who’ve finally got their home to themselves, we see them all  find the perfect Dunelm item to solve their interiors dilemma. Set once again to the iconic track ‘You’re the one that I want’, it’s bound to make people across the country sing along, as well as think afresh about how they might be able to bring some spring freshness to their home”.

The campaign launched across TV, BVOD, CTV, Radio, Online and Social, with media planned by Goodstuff Communications.

Credits
Brand
Company name: Dunelm
Marketing Director: Sean McGinty
Head of Brand & Planning: Georgie Seel
Senior Brand Marketing Manager: Lucy Ryall
Campaign Planning Manager: Ellie Hughes

Creative
Creative agency: Creature London
Chief Executive Officer: Dan Cullen-Shute
Chief Creative Officers: Ben Middleton & Stu Outhwaite-Noel
Chief Client Officer: Hanisha Kotecha
Creative Directors: Josh Dando & Steve Dodd
Chief Strategy Officer: Andrew Gibson
Strategy Director: Flora Joll
Head of Production: Kristie Girvan
Senior Producer: Lilly Alter
Account Director: Ciara O’Brien

Media agency: GoodStuff

Production
Production company: Merman
Director: Vaughan Arnell
Producer: Adam Saward
DOP: Martijn Van Broekhuizen
Production Designer: Kotryna Balčiūnaitė Budrienė
Service Company: Casa Noir
Producer: Greta Klein

Post
Colour & VFX: Rascal VFX
Colourist : James Bamford
VFX Supervisor/Lead Artist: Barnsley
Senior Producer: Sam KatterSound
Sound: Factory
Sound Design & Mix: Dan Beckwith
Audio Producer: Emily Thomas

Music
Music DLMDD
Music Supervisor: Lizz Harman

Choir Master: Erin McCullough
Composer/Arranger: Guy Farley