"advertising" tag

WARC Global Advertising Trends: Brand investment in e-sports to rise to $844m in 2020, new audiences – hard to woo during lockdown

Global advertising spend on e-sports is expected to rise again this year despite global recession – and is forecast to top $1bn in 2022 – largely driven by the desirable profile of the…

Admixer survey shows how COVID-19 affected the Eastern European Advertising Industry

In June, the independent ad tech company Admixer surveyed ad tech vendors, brands, advertisers, and ad agencies to assess the impact of the COVID-19 crisis on the Eastern European advertising market. Admixer asked 61…

White Square 2020 announced its winners

On July 9, White Square designated this year’s winners during an awards ceremony held online. There were 937 entries this year, coming from participants from 31 countries, competing in Creativity, Branding, Creative Effectiveness,…

Union global survey reveals the effects of Covid-19 on content consumption habits and attitudes to advertising

Union, a joint venture between 5 leading EMEA video technology providers, has today unveiled the results of a vital new consumer survey to help understand consumption patterns and attitudes towards advertising across a…

Orange launches #OnResteEnsemble operation to allow seniors in France to continue to see their loved ones via its advertising spots

As we’ve all seen, keeping in touch has become more important than ever during the lockdown. Our smartphones and computers have never played a bigger role. Every day, millions of people around the…

Evensys launched the marketing portal Romania Back to Business

Year after year we are enjoying Webstock together and we cannot wait to see each other again. That is how the latest Evensys newsletter started. Even though we stay in house for a…

New research by Dentsu Data Labs and Adverty Reveals Mobile Users Prefer Non-intrusive In-game Ads Over Web Banners

Display advertising placed in natural contexts within games are the favored ad format among mobile users, according to new research carried out by Dentsu Data Labs and Adverty, the leading in-game ad platform…

White Square changes dates to cope with Covid 19

After  assessing the global development of Covid19 outbreak, the organizing committee of White Square festival decided to postpone the dates for the 12th edition of the event. The announcement regarding the postponement was…

Apollo Music Store to become Bopper

Apollo Music Store, the only music platform built for the advertising industry, announced a new look and feel for its offering, as well as a new name.  Nearly three years after the sale…

New Renault Kadjar 4×4 presents: The Wild Store, in collaboration with Amazon. Signed by Publicis Italy.

Renault launches New KADJAR in its 4×4 version, a SUV that pledges exciting offroad performances. But, how to demonstrate this to an always connected target that does everything from the comfort of the…

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