Tag: advertising
“Make Your Morning Moment” with the relaunch of NESCAFÉ Original
NESCAFÉ Original kicks off its new brand campaign called ‘Make Your Morning Moment’, following the wider launch of the NESCAFÉ global brand idea, ‘Make Your Moment’. This new campaign launches […]
Santa Has an Urgent Message for the British Public in New Tongue-in-Cheek Campaign
Since the Coronavirus pandemic hit Britain back in March, the public has grown used to a constant stream of press conferences, government messaging, and ever-changing advice. A new campaign however, […]
WARC: Brands will spend $59bn on e-commerce advertising this year in response to the boom in online shopping
Advertising spend on e-commerce platforms is set to rise sharply this year despite the global recession – reaching a total of $58.5bn – as brands look to capitalise on the […]
DIESEL Presents “Unforgettable Denim”
DIESEL announces the launch of its Fall 2020 campaign, which is rooted into one of denim’s key, longstanding elements: memory. Denim gets better with experience and becomes a sort of […]
Serviceplan Group is set to change ad industry “The Rainmakers” video talks series
The Serviceplan Group is launching a new business content series entitled “The Rainmakers”. Six times a year, specially produced videos will highlight the latest and most important global trends in […]
Veritas Entertainment and Anzu.io bring real-life brand ads straight into video games and Esports in new partnership
Veritas Entertainment, a company that develops physical esports and gaming venues across the globe named LVL, and Anzu.io, the world’s leading in-game advertising platform, have announced a new partnership. Together, […]
WARC Global Advertising Trends: Brand investment in e-sports to rise to $844m in 2020, new audiences – hard to woo during lockdown
Global advertising spend on e-sports is expected to rise again this year despite global recession – and is forecast to top $1bn in 2022 – largely driven by the desirable […]
Admixer survey shows how COVID-19 affected the Eastern European Advertising Industry
In June, the independent ad tech company Admixer surveyed ad tech vendors, brands, advertisers, and ad agencies to assess the impact of the COVID-19 crisis on the Eastern European advertising market. […]
White Square 2020 announced its winners
On July 9, White Square designated this year’s winners during an awards ceremony held online. There were 937 entries this year, coming from participants from 31 countries, competing in Creativity, […]
Union global survey reveals the effects of Covid-19 on content consumption habits and attitudes to advertising
Union, a joint venture between 5 leading EMEA video technology providers, has today unveiled the results of a vital new consumer survey to help understand consumption patterns and attitudes towards […]