Tag: advertising
Epica Awards announced year’s shortlisted works
The Epica Awards have just announced the preselected entries for the 2021 competition. Over the past few days, the unique jury of editors and senior reporters has watched and analysed […]
D&AD Awards 2022 introduces new categories to reflect changing creative landscape
D&AD have today announced key changes in categories for its 2022 Awards. The revised programme addresses fundamental themes currently permeating the creative industries and ensures that the awards remain the […]
Ozone study: Clear link between quality of attention to content and quality of attention to accompanying ads
The Ozone Project, the UK’s leading high attention digital advertising platform, has released the new findings of a study by attention technology company Lumen Research, that quantifies the impact of […]
Adnami appoints new Publisher and Agency Sales Directors to strengthen London team
Tech company, Adnami, has announced two new hires to join its London team: Alex Barstow as Publisher Sales Director, UK, and Tom Carr as Agency Sales Director. Adnami specialises in […]
Anzu Launches New Roblox Offering, Helping Advertisers Communicate With The Elusive Gen Z Via In-Game Ads
Anzu.io launched a new Roblox offering. The game-changing move brings Anzu’s tech to Gen Z’s most popular platform, opening its 202M monthly active users to brands and agencies globally via […]
Ringier Advertising Partners With Brand Metrics To Deliver Brand Uplift Measurement On Leading Brand Campaigns
Brand Metrics’ unique algorithm uses a single question with five answer options to provide reliable information on qualitative advertising impact. This can be applied to native, display and video advertising. […]
Hivestack Launches Header Bidder for DOOH Publishers
Hivestack, programmatic digital out of home (DOOH) ad tech company, opened up its Ad Server to work with multiple SSP/Exchanges with the introduction of a new, unified auction framework that […]
Romania: Cosmin Baba, appointed Oxygen’s Creative Director
Cosmin Baba, one of the awarded and appreciated creatives in the advertising industry in Romania, joins Oxygen as Creative Director, responsible for managing the creative team and the creative product. […]
Alfi Research: DOOH spend to raise dramatically within OOH advertising market
In 2019, Digital Out of Home Advertising (DOOH) accounted for approximately 28.3% of OOH ad spend, however 48% of advertising executives believe it will account for over 33% by 2025, […]
E.ON teams up with Scamp & Dude to help kids become ‘Air Heroes’ in new campaign by Engine Creative
E.ON, one of the UK’s largest electricity suppliers, has teamed up with fashion brand Scamp & Dude to create an innovative cape for children that helps to destroy air pollution. […]