Tag: advertising
Ozone launches Ozone Attention Index
The Ozone Project, the UK’s leading high attention digital advertising platform, announced the launch of the Ozone Attention Index, a bespoke measure of advertising engagement that will become a constant […]
PHNX announced 2021 winners
The big winners of one of the year’s most unusual awards shows were revealed during an online ceremony on July 8. Founded last year to celebrate the industry’s resilience and […]
Research: Ad professionals expect DOOH ad market to be worth over $50BN by 2026
New research from Alfi reveals 95% of advertising executives expect the Digital Out of Home (DOOH) advertising sector to grow over the next two years, with 51% anticipating dramatic expansion. […]
Amsterdam based international agency goes all-in on ‘creative activism; Cloudfactory repositions itself as a provocation to reset the industry
Award-winning Spanish team Julio & César has joined Cloudfactory, to lead the creative agency – together with Managing Director, Sandeep Chawla – into the next era of advertising. The creative […]
Sandy Hook Promise Highlights How Much Can Change in ‘A Couple Minutes’ in Striking Gun Violence PSA
Gun violence is a widespread issue around the world. In the United States in particular, the number of cases continues to rise. Aiming to make a real difference and spread […]
Inskin Media hires Anna Forbes as Chief Operating Officer as it furthers its mission to maximise impact in digital campaigns
Inskin Media, which specialises in multi-screen, high impact digital brand advertising, has made another key appointment as it continues its global expansion, with Anna Forbes appointed as Chief Operating Officer. […]
D&AD announce programme for New Blood Digital Festival 2021
D&AD announce details of the New Blood Digital Festival 2021, running from 5-8 July 2021 in partnership with giffgaff, IBM and WPP. The festival will once again take place in […]
Golden Drum: Jason Romeyko is the newest member in the Hall of Fame
Jason Romeyko is the newest member of the Golden Drum Hall of Fame, selected group of visionaries and dreamers who have fought courageously and passionately for the progress of the […]
Climate neutrality in the advertising market: Mediaplus and ClimatePartner in association with media companies present the calculation model “Green GRP” to carbon offset campaigns
Around 25 billion euros are involved. That’s how much German companies invest net in advertising. So that this also will be climate neutral in the future, the Mediaplus Group – […]
FCB to handle creative and BTL strategy for Avon in Romania
FCB Bucharest will handle, for Avon, strategy and creative duties for DM, events and brand activation campaigns for the company. The partnership started in pink and with a call to […]