"marketing" tag

Impact Releases Tactical Guide for Optimising and Driving Revenue Growth from Partnership Automation Programmes 

Impact, the global leader in partnership automation, released a commissioned study conducted by Forrester Consulting. The study, Smooth the Partnership Journey by Learning from high-maturity companies, provides a set of actionable next steps…

#Startup tips: Best 10 free marketing tools startups and small companies cannot miss

Cutting through the clutter and making your brand stand out online is getting more and more difficult. You need the right strategy and tactics and just as important, the right software tools at…

Romanian Marketingforgood.ro platform: 70 PR, marketing and digital agencies offer over 2,000 hours of free consultancy to COVID19 hit companies

Developed from Romanian marketing community’s desire to support the local business environment, MarketingforGood.ro is a platform that makes available to companies free services made available for free by agencies and consultants that are…

Small business’ outsourcing: 3 great options

Small businesses are notoriously difficult to get off the ground and run. Two of the most common reasons small business fail are a lack of capital and marketing mishaps. As technology and communication…

Grayling predictions: 5 main trends in marketing and communication in 2020

An international team within Grayling, made of specialists in communication, strategy and creative, identified the main 5 trends that will help brands, companies and organizations to differentiate themselves within marketing and communication in…

TPS Engage & Carrefour: implementing the future of in-store DOOH marketing globally

 TPS Engage announced today a new one of a kind in-store project with one of the largest retailers on the planet — Carrefour. Digital Screens in Carrefour hypermarkets. The initial phase of the partnerships…

The complex world of Influencers made simple

Anders Holmberg Lange is the Co-Founder of Entername, a company with the core belief that strategy should be simple, understandable and evolving. Designing 360 digital campaigns and leading selected clients from digital transformation…

Anders Lange: How can the consumer help you?

Marketing is no longer enough for the consumers; they are sick and tired of ongoing advertisement and meaningless offers. Consumers want loyalty, experience and want you to care about them. The good thing…

InfluenceMe 2019: Romanian consumers’ attitudes and preferences, influenced by campaigns with cultural components and social impact 

In a world continuously fighting to grab consumers’ attention, the influencer marketing concept became central for most communication campaigns. The budgets directed towards influencers campaigns continue to raise and people working in marketing…

Sorina Peia – when art trumps marketing

She has a master degree in marketing and she enjoyed creativity studies at The Alternative School for Creative Thinking. Yet, her true calling wasn’t the business world, but art instead. She finished her…

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