Tag: marketing
Publicis Groupe and Kärcher launch global customised agency Publicis Boost
Kärcher, the world’s leading cleaning and care solutions provider, has chosen Publicis Groupe as its global agency partner after a multi-stage pitch against several well-known competitors. As part of a […]
Alfi and Lemma to Collaborate on DOOH Advertising Business Development
Alfi, an AI enterprise SaaS platform company, announced the signing of a letter of intent with Lemma, one of the largest and fastest growing programmatic DOOH (Digital Out of Home) […]
Klarna launches experiential consumer activation in Manchester to educate consumers on UK social media advertising guidelines
Klarna, the leading global banking, payments and shopping service, is launching an experiential activation in the heart of Manchester to raise awareness amongst consumers and influencers regarding social media advertising […]
5 simple ways to improve the SEO of your website
One of the biggest factors which can impact the growth of an online business is driving traffic to your website. While it is tempting to throw a large chuck of […]
3 effective digital marketing strategies for start-ups
Start-up businesses offer benefits like flexibility and financial independence, making it a worthwhile venture. However, research indicates that 90% of new businesses fail within the first two to five years. […]
Elena Gherasim took over as CMO at ProductLead
ProductLead, Romanian integrated digital marketing platform, appointed Elena Gherasim as Chief Marketing Officer, starting June. In her new role, Elena will develop the marketing department and will support the growth […]
Serviceplan Switzerland and ZSC Lions – unusual campaign and unusual gift to thank fans for their loyalty during the Pandemic
Covid-19 prevented sports fans around the world from attending their favorite teams’ matches, and in March 2020 the Swiss government banned fans from going to sports events in response to the pandemic. Consequently, more than […]
ProductLead raises Euro 600.000 for development and expansion in Europe
Romanian based ProductLead, the innovative integrated digital platform for marketing content creation receives 600.000 Euros funding for further development and expansion across European markets. The financing was coordinated by Sparking […]
FEPE: Printed mail continues to be one of the most popular forms of dialogue marketing
Worried that printed mail has been completely replaced by communication in digital channels? Think again! Data from recent studies reveal a more nuanced picture. For advertisers, printed mail has advantages […]
Romanian concept bookshop Carturesti, innovative campaign to promote reading
Romanian concept bookshop Carturesti and Veranda Mall launched a campaign to promote reading through a special activation that makes mall’s parking space to get a personality by association with classical […]