Tag: marketing
Contagious Radar 2026 reveals the key trends set to shape culture and marketing in the year ahead
The Contagious Radar 2026 identifies key cultural and technological trends that will impact the marketing industry in the year ahead. From the rise of nostalgia to the death of aspiration, […]
Thomas Kolster (C-Suite Impact Leaders Accelerator) wants to close the gap between marketing and sustainability
Danish sustainable marketing pioneer, Thomas Kolster, also known internationally as Mr. Goodvertising, launched, together with International Advertising Association (IAA), a groundbreaking program that brings Chief Marketing Officers and Chief Sustainability […]
McDonald’s, in campaign with Netflix’s Stranger Things in Brazil
Strange things are happening at Méqui. To celebrate the launch of the final season of Stranger Things, McDonald’s is unveiling a new campaign designed to transport fans straight to Hawkins—or […]
easyJet launches innovative and dynamic integrated campaign, signed VCCP
easyJet and easyJet holidays have launched a new fully integrated campaign for the Winter sales period that marks a shift in the brand’s approach to advertising. Moving away from the […]
New York Festivals 2025 AME Awards Open for Entries: 9 New Categories Launched for 2025
New York Festivals 2025 AME Awards, honoring advertising and marketing effectiveness, is now open for entries. Marking its 31st anniversary, AME continues its legacy of honoring campaigns that deliver innovative […]
5th Forum NOMOS Glashütte approached the future of watch industry
Journalists, specialist retailers, and watch and fashion influencers from around the world gathered at the NOMOS Forum on Monday and Tuesday to take a look at the future of watchmaking. […]
Diana Mihai, appointed Marketing, Communication and Brand Experience director ING Bank Romania
Diana Mihai joins ING Bank Romania as Marketing, Communication and Brand Experience director, starting June 17th 2024. Diana has 15 years of experience in the field, on local, regional and […]
Campbell Canada is putting the AI in pAIntings
Campbell Company of Canada is putting the AI in pAIntings with its latest marketing campaign aimed to help modernize its iconic red and white condensed soup can. The soup brand […]
Introducing BaD Mktg: a modern ad consultancy redefining the roles of creative, strategy, and production
In a world where consumer behaviours are rapidly changing, BaD Mktg is a purpose-built creative agency for brand and product marketers who are frustrated with the status quo and seeking […]
Xsolla partners with AppsFlyer, B2B SaaS/marketing technology company
Xsolla, a global video game commerce company, announced a partnership with AppsFlyer, a leading B2B SaaS/marketing technology company. As the gaming industry continues to be led by mobile revenue, Xsolla’s […]