EPICA opens for entries
Doubling down on their press jury, the Epica Awards have launched a call for entries campaign featuring an “awards survival kit” for…other awards.
Everyone knows that if you’re on the jury of a major awards show, you suddenly become popular with your industry peers. They may even try to flatter you a little in the hope of boosting your support.
But that won’t work at the Epica Awards, because it’s the only global creative awards show judged by the press. As such, it’s independent, objective and immune to industry politics. Or even flattery.
For Epica’s call for entries campaign, Matt Jones and Abi Stephenson, creative leads, invented an awards survival kit. Items you might need if you’re chasing a prize and feel the need to get noticed by jurors. An ego-polishing cloth. Shit-talking breath mints. A lightly humorous way of expressing Epica’s USP.
Abi and Matt commented: “We were delighted to collaborate with the Epica Awards again on their call for entries campaign. After previously working with them on their 2024 campaign, where we cheekily punked some of the industry’s most celebrated creative leaders, this year we wanted to push the satire further. The idea parodies all the things people assume it takes to survive awards season…the flattery, the schmoozing, the ego-polishing…before landing on Epica’s real point of difference: you don’t need any of that here. You just need the work, because Epica is judged by impartial journalists, not creatives.”
Epica Awards editorial director Mark Tungate said: “Abi and Matt’s work is always funny, relevant and superbly crafted. Of course we have a great deal of respect for other awards shows – and their jurors. But the campaign highlights our positioning with a smart and eye-catching idea.”
The journalists on the jury are all experienced writers or broadcasters in the areas of advertising, design, PR and digital, as well as specialist sectors like production and photography. The jury’s objectivity even extends to a rule preventing jurors from voting for work from their own country.
The Epica Awards are open for Early Bird entries until September 1. The normal entry period runs from that date until October 4.