Tag: brand platform
ITA Airways reframes its brand positioning with global “Simply Italian” platform and Sharon Stone
ITA Airways has unveiled “Simply Italian,” a global brand platform designed by independent agency POPE Creative Studio (founded by Francesco Andrea Poletti and Federico Pepe). Ditching static taglines, “Simply Italian” […]
Pullman reinvents hospitality with a new platform built on human exchange
Pullman Hotels & Resorts unveils a new global brand platform, marking a decisive creative shift for the brand. Regrounded in its original DNA and reinterpreted for today’s world, Pullman positions human […]
Wilkinson Sword Intuition gets real with hairy truths, in its bold rebrand by Pablo
Pablo released a major new pan-European brand platform and launch campaign for Wilkinson Sword Intuition, the female shaving brand from Edgewell Personal Care. The launch campaign, with its new visual […]
Hennessy says “Enter the Show” in a campaign by DDB Paris directed by Paolo Sorrentino
For Hennessy’s emblematic VSOP cognac, DDB Paris creates a whole new brand platform, launched by an epic film shot by the Oscar-winning director Paolo Sorrentino. The 360campaign invites us in […]
Farfetch and Convoy invite you to travel the world of fashion and style
Farferch, the iconic marketplace of luxury and fashion which offers inspiration by celebrating the world community and individuality, is putting its DNA and inspiration into a series of images and […]
ParticipACTION suggests sex gets better with physical activity in latest campaign
As part of their latest brand platform work around how Everything gets better when you get active, ParticipACTION launched the next phase of its campaign that highlights how sex gets better […]
Societe Generale inaugurated a new brand platform, “The future is you”
A year on from the launch of the Transform to Grow strategic plan, Societe Generale is inaugurating a new brand platform. Driven by the engaging promise “The future is you”, […]
Virtuo launches its new brand platform with 84.Paris
After winning mobile-based car rental agency Virtuo in a pitch this past May, independent Parisian agency 84.Paris is excited to launch the application’s new communication strategy. The app, a revolutionary […]
HomeEquity Bank empowers Canadian homeowners with new brand platform that empowers retirees
After posting record mortgage numbers in 2017, HomeEquity Bank, providers of the CHIP Reverse Mortgage, announced the launch of a new brand platform today. Created in partnership with Zulu Alpha […]