Ciucaș Caravan 2025: True relaxation in pristine nature, with and for communities

This summer, the Ciucaș Caravan continued its journey across the country, delivering on the brand’s promise to offer moments of relaxation in pristine nature and to strengthen people’s connection with the green spaces around them. The initiative is part of the “Clean Nature, True Relaxation” platform and Ciucaș’s commitment to building, in the long term, a network of meadows open to communities in Romania.

Since the initiative’s launch in 2019, Ciucaș has created a solid network of picnic and relaxation spaces in nature, with landscaped or renovated meadows, currently active in 27 counties in the country. In 2025, the “Clean Nature, True Relaxation” platform experienced a new stage of growth, with three new landscaped meadows and several renovated locations.

The Ciucaș 2025 Caravan thus stopped in eight of the most picturesque areas in the country: Mălini (Suceava), Gherăiești (Bacău), Reghin (Mureș), Valea Zânelor (Covasna), Rășinari (Sibiu), Runcu (Gorj), Albeștii de Muscel (Argeș) and Islaz (Teleorman).

Over the course of the 4 weekends, hundreds of people enjoyed relaxing experiences, interactive activities, live music and the friendly atmosphere created by Văru’ Săndel, the ambassador of true relaxation for the Ciucaș brand, alongside friends, family and, of course, a cold beer served in the middle of nature.

The Ciucaș Caravan was more than a series of events – it was an effort to authentically connect people, nature and the brand’s values, supported by local authorities, community partners, consumers and the local press, all enthusiastically joining each stop in the clearing.

“True relaxation begins with a clean and welcoming space, and that’s what we aim to offer through every Ciucaș Meadow. We are glad that our initiative is received with enthusiasm and that, together with the people of each community, we manage to build places that create an authentic setting for relaxation, highlight the beauty of nature and emphasize the importance of caring for keeping it clean,” said Alexandra Cipăianu, Senior Brand Manager Ciucaș.

Through these initiatives, Ciucaș consolidates its position as a relevant and connected brand with people, which does not just deliver a product, but a complete experience: authentic relaxation, lived in the middle of a clean and well-kept nature.

The Ciucaș Caravan remains a dynamic initiative, in continuous evolution, which brings together nature, relaxation and community spirit. The project grows from year to year alongside all those who support it: consumers, authorities, volunteers and supporters of a balanced lifestyle, close to nature.

To explore the entire network of Ciucaș Meadows and to be up to date with new projects, you can visit the dedicated page: www.bereciucas.ro/natura-curata

About Ciucaș

Ciucaș, part of the Ursus Breweries portfolio, is nature’s favorite beer. For over 130 years, Ciucaș has been the beer made according to the laws of nature, supporting a way of life lived in an optimistic spirit, valuing moments of relaxation in harmony with nature. Through this support, we keep the values of Ciucaș intact and what it represents for its consumers. Thus, every step we take, whether it is communication, promotions or activities, is a reflection of what Ciucaș represents: authenticity, harmony and relaxation in the middle of nature.