Anzu appoints ad industry veteran Jeremy Tauber as VP of US Sales

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Anzu, the most advanced intrinsic in-game advertising solution, has announced the appointment of Jeremy Tauber as VP of Sales for the US.

Tauber joins Anzu from IAS, where he has spent the last four years leading agency development efforts as Senior Director, Global Agency Development. With over 20 years of sales experience in the media and technology landscape, his industry knowledge will be pivotal in helping Anzu continue to grow its US operations.

Tauber has a deep understanding of the brand and agency landscape which stems from his experience in past sales leadership roles at high-profile advertising companies, including Samsung Ads and Yahoo, where his responsibilities ranged from managing a global portfolio of agency holding companies to brand direct and vertical category sales.

Upon joining Anzu, Tauber said,

“The gaming industry is exploding with advertising potential, offering deep audience engagement and rich data that traditional advertising simply can’t match. This allows for laser-focused targeting and real-time optimization, driving superior results for brands. I’m thrilled to join Anzu’s leadership team at this pivotal moment to help propel their US growth.”

Nerissa MacDonald, EVP of Global Sales at Anzu, added:

“I’m delighted to have Jeremy join and head up our US sales efforts from our New York office. His leadership skills and industry experience will be crucial in taking our US operations to the next level”

“With 27% of Americans now playing video games from one to five hours per day, the US games industry worth over $100bn, and gaming audiences growing year-on-year, combined with the unparalleled opportunities Anzu offers, we’re poised for significant expansion.”

Many of the US’s biggest brands already use Anzu’s solution, including Tommy Hilfiger, Lay’s, Levi’s, PepsiCo, P&G, and Samsung. The company also has several prominent US investors, including NBCUniversal, Emmis, HBSE Ventures and Marquee Ventures, and has scooped several award wins in the US for its advanced technology and player-friendly approach, including Best Seller-Focused Technology at the AdExchanger Awards and Best Use Of Emerging Media at the Digiday Media Buying and Planning Awards.

Anzu is the most advanced intrinsic in-game ad solution for mobile, PC, console, and the metaverse. Anzu’s in-game ads put players first and help advertisers reach audiences programmatically in a non-disruptive and highly engaging way. A patented 3D ad tracking engine, the first to bring viewability measurement in-game with Oracle Moat and IAS, partnerships with trusted AdTech vendors, and compliant with the industry measurement standards outlined by the MRC and IAB make Anzu the preferred in-game advertising partner for brands and agencies worldwide.

Anzu helps game developers monetize their titles with ad placements that complement the gameplay, and by monetizing the entire game session, they benefit from consistent and reliable revenue streams. Supporting all major and custom-built game engines, and a full-stack ad monetization solution that provides complete control over ad placements makes Anzu the preferred in-game ad monetization partner for developers worldwide.

Backed by Sony Innovation Fund, NBCUniversal, Samsung Next, Bandai Namco Entertainment 021 Fund, WPP, PayPal Ventures and many other prominent investors, Anzu is on a mission to make advertising in games better. Better for brands, better for game developers, and better for gamers.

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