Tag: Mediascope
Mediascope: 84% of young people aged 16-24 y.o. are online
Mediascope analyzes, in its most recent bulletin, the 16-24 demographic, that is present online in an overwhelming percentage (89% – 85.5M people) and is characterized by digitally focused media consumption, […]
Mediascope study: Ukrainians – 1st in time spent online, Czechs – 1st in using the email, while Danes lead in online reviews and feedback
Ukrainians spend the most time online, around 20 hours a week, followed by Romanians (18.6 hours) and Turks (18.3 hours), according to the most recent edition of IAB’s Mediascope. In Europe, […]
Mediascope: Europeans, in love with their tablets
A recent Mediascope Europe bulletin shows that 68% of tablet users in Europe watch TV Online on a monthly basis compared with 49% of European internet users and 50% are interested in playing […]
Romanians – 2nd after Turks in interacting with brands in Social Media
Romanians are on the 2nd place in Europe in interacting with brands on social networks, according to MediaScope study, made by IAB Europe. According to the source, 75% Romanians expressed […]
IAB Europe: European sport fans consume more online than TV
As the summer holiday was packed with sports events, IAB Europe’s 1st report based on Mediascope’s results analyzes the way sport fans are acting online and shows that sports websites’ […]
Alain Heureux and IAB Romania made public the results of Mediascope Europe for Romania
Alain Heureux and IAB Romania made public the results of Mediascope Europe for Romania, during a press conference organized on Tuesday. According to the communicated info, 30% of Romanians are […]
European Mediascope: Europeans, more connected then ever
IAB Europe published the 8th edition of Mediascope Europe study, that shows that 426.9M online Europeans in 28 countries are more connected then ever. Mediascope Europe, launched in 2003, is […]
Timisoreana Celebrations, developed and implemented by Mercury360 for the 4th year in the row
Romanian Mercury360, agency specialized in integrated marketing services, won the implementation for Timisoreana Celebrations series of events for Timisoreana beer brand (Ursus Breweries), most popular and best sold beer in […]