Starting 2023, Mediascope will provide creative services and manage the in-store communication platform for Lindt brand in Romania. The partnership was signed after a complex pitch, with creative and communication requirements, where Mediascope achieved excellent results.
As part of the cooperation, Mediascope was tasked to uniformize communication for Lindt brand and develop brand’s differentiation on the shelf within the category, in line with its premium image and values.
Roxana-Elena Ștefan, Client Service Director, Mediascope.“Lindt is a global premium brand with a fascinating history and very important on its business segment, and we are extremely happy and proud that it became Mediascope’s client and we will contribute to developing its campaigns starting 2023. We share the same passion for excellence and quality products, and we are eager to start this collaboration and create amazing projects together. The brand is already impressive, while relying on a strong communication, and we are ready to take it to the next level”
Roxana Ababei, International Marketing Manager Greater Europe.“We found at Mediascope the perfect mix of know-how, creativity and experience relevant for our needs. The company impressed during the pitch, and we are fully confident that we will develop a sustainable relationship with many successful projects. We believe that we have chosen the most suitable partner”
Mediascope follows its work made to be seen approach and is set to deliver results beyond expectations, while also continuing to explore new territories and executions. The activities that the agency will provide within the partnership include placements in large stores on important European markets, from QP placements to 6P and shop in shop. For the Lindor praline range, Mediascope will coordinate in-store communication and placing for key consumption opportunities (Valentine’s Day, Christmas and Easter), and for Lindt Excellence, the team will be in charge of general communication throughout 2023.
Lindt is one of the most widely known and beloved chocolate brands globally, and one of the main and with most creative potential brands in the Mediascope’s current portfolio. Lindt is among the few bean-to-bar producers globally, an approach that ensures quality and social and environmental standards. Together with Mediascope, the brand will develop in-store communication activities for consumers throughout top developing European markets.
Mediascope delivers best-practice building and 360 brand management, currently managing the implementation of cross-channel trade-marketing projects for more than 20 international brands. Present on the Romanian market for 17 years, Mediascope focuses on the online-offline integration of projects and allocates major resources in this regard.