Category: Marketing
Romanian KUBIS Interactive unveils new leadership team, lead by Radu Florescu
Romanian agency KUBIS Interactive unveiled a new leadership structure, with industry veteran Radu Florescu taking over the CEO role, and Carmen Miruță joining as COO, in a move that marks […]
IRL is better, MARC-ANTOINE BARROIS appoints Fred & Farid to lead communications for the launch of its first New York boutique
Marc-Antoine Barrois, Parisian couture and haute perfumery maison, radical and sincere, defined by a physical relationship to luxury, has always known that true luxury cannot be captured; it must be […]
Serena Williams returns to the court as new Heineken® 0.0 global ambassador
Heineken® 0.0 announced Serena Williams as its new global brand ambassador, launching a multi-year partnership that celebrates the joy of connecting with others through one of the world’s fastest-growing social […]
UK Packaging Pact launches to unlock progress in transforming packaging
The UK Packaging Pact had its official launch yesterday at Sustainable Ventures. Attended by founding signatories, the event brought together businesses, governments, and experts to mark the start of a […]
Effie Worldwide reveals the contenders for its 2025 Global Best of the Best Effie Awards
Effie Worldwide, the global authority on marketing effectiveness, unveiled the 47 Global Grand Contenders for the 2025 Global Best of the Best Effie Awards. The Global Best of the Best […]
Pumpkin appoints former Interbrand VP Joe Stubbs as Chief Strategy and Transformation Officer
Pumpkin, the B2B PR agency for marketing, creative and digital agencies, has announced the appointment of Joe Stubbs, former Vice President and Global Brand/Marketing Officer at Interbrand, as Chief Strategy […]
Mediascope contributes to the Mercedes-Benz Bucharest Fashion Week 26/27 experience through a digital ecosystem of integrated installations
As a partner of Mercedes-Benz Bucharest Fashion Week 26/27, Mediascope provided and implemented a digital ecosystem of installations, contributing to the amplification of the visual experience of the event.The event […]
LANEIGE appoints Jung von Matt HANGANG for global Bouncy & Firm Serum campaign
Premium skincare brand LANEIGE has appointed Jung von Matt HANGANG to lead the global push of its Bouncy & Firm (B&F) Serum campaign – uniting immediate impact with long-term performance […]
Legal AI Legora got Jude Law to front its global brand campaign
After raising $550 million at a $5.5 billion valuation, Legora is upping the ante with its first global brand campaign. With the US, UK and the Nordics as priority markets, […]
Contagious Radar 2026 reveals the key trends set to shape culture and marketing in the year ahead
The Contagious Radar 2026 identifies key cultural and technological trends that will impact the marketing industry in the year ahead. From the rise of nostalgia to the death of aspiration, […]