Category: Marketing
Thomas Kolster (C-Suite Impact Leaders Accelerator) wants to close the gap between marketing and sustainability
Danish sustainable marketing pioneer, Thomas Kolster, also known internationally as Mr. Goodvertising, launched, together with International Advertising Association (IAA), a groundbreaking program that brings Chief Marketing Officers and Chief Sustainability […]
Thomas Kolster and IAA launch a mini-MBA to Tackle Brand and Sustainability Challenges
Thomas Kolster – Danish sustainable marketing pioneer and member of the IAA Sustainability Council – and International Advertising Association (IAA) announced the launch of a groundbreaking program that brings Chief […]
Bruketa&Zinic&Grey and HT used OOH to find lost dogs
Hrvatski Telekom (HT), Croatia’s leading telecommunications company and a member of the Deutsche Telekom global brand, has introduced an innovative out-of-home project designed to assist in finding lost dogs. The […]
Icelandair sets out to prove Iceland is real and not AI-generated, in a SoMe campaign from Kubbco
Icelandair has launched a social media campaign that takes a toneu in cheek look at whether Iceland is a “real” country as opposed to AI-generated. The “Expedition Iceland” campaign was […]
Leroy Tremblot wins Moët & Chandon’s Formula 1 branding
In 75 years of Formula 1, Moët & Chandon champagne has been part of the sport’s greatest moments of celebration: Fangio, Lauda, the Prost–Senna rivalry, Schumacher, Hamilton… The Maison, which […]
McDonald’s, in campaign with Netflix’s Stranger Things in Brazil
Strange things are happening at Méqui. To celebrate the launch of the final season of Stranger Things, McDonald’s is unveiling a new campaign designed to transport fans straight to Hawkins—or […]
Oxygen opens new office in Athens to support clients active across regional markets
Oxygen, one of the largest independent integrated communications agencies in Romania, is expanding its regional footprint with a new office in Athens, the result of a strategic partnership with an […]
Tommy Hilfiger and Retromobil Club Romania present Everything by Night x Tommy Hilfiger 2025
Tommy Hilfiger partnered with Retromobil Club Romania to organize Romania’s first regularity rally dedicated to historic vehicles, held entirely at night on a route outside cities. The route was over […]
Excellence is a Choice: Lavazza and Sinner Together Until 2030
Lavazza is proud to announce the renewal of its partnership with tennis player Jannik Sinner, the company’s Brand Ambassador since 2019. The new long-term agreement extends the collaboration until 2030, […]
Knowledge transfer, sales predictability, and diversification of Romanian product ranges, the key drivers behind the growth of the fruit and vegetable segment in retail
According to data provided by NielsenIQ, the fruit and vegetable market remains one of the strongest FMCG categories in Romania, accounting for 8.1% of consumers’ budgets in 2024. Growth is […]