EKN Solutions, a Numatec Subsidiary, Expands Its Activities in Romania
EKN, a company specializing in marketing and technology solutions and part of the multinational Numatec group, has entered the Romanian market. The company chose to expand its activities into one of the most competitive and challenging markets in the CEE region and appointed Olimpia Norsesovici as Country Manager.
EKN chose to enter the Romanian market because it represents one of the fastest-growing digital advertising markets in Eastern Europe, with increasing investments in digital media, programmatic advertising, Connected TV, and innovative advertising formats. The Romanian market is also evolving rapidly, with many brands and agencies looking for partners that can offer omnichannel strategies, advanced measurement solutions, cookieless targeting capabilities, and greater control over media quality and inventory.
“This is the perfect moment for EKN to enter the market, as the digital ecosystem is becoming more mature and ready for high-impact formats, advanced targeting solutions, curated inventory, and integrated cross-channel strategies. Romania represents a strategic opportunity for EKN to expand its international presence and bring its expertise to a high-potential market, and we are confident that our omnichannel solutions, curated programmatic approach, and high-impact formats can bring real added value to local brands and agencies,” said EKN representatives.
In this context, EKN’s main objective for this year is to establish a strong presence in Romania and become a key partner for omnichannel and programmatic campaigns. The company aims to build strategic partnerships with media agencies and direct clients, expand the use of advanced channels such as Connected TV, Gaming, Audio, and Programmatic Digital Out Of Home, and introduce its curated marketplace approach and high-impact advertising formats to the Romanian market.
EKN positions itself in the Romanian market as both a technology and strategic partner, rather than simply a media supplier. The company offers an omnichannel advertising platform that integrates Display, Video, Connected TV, Audio, Gaming, Mobile, and Programmatic DOOH, with a strong focus on user engagement, attention metrics, and campaign performance.
EKN’s curated approach allows brands and agencies to gain greater control over where ads appear, improve media quality, optimize performance, and ensure brand safety — all increasingly important elements in today’s programmatic ecosystem.
With more than 25 years of experience, Olimpia Norsesovici is a marcom expert with extensive expertise in marketing, sales, business development, and entrepreneurship. She has held key roles in both local and international companies, including Sales Director, Country Manager, and Head of Marketing and Sales. Her career journey includes repositioning brands in the Romanian adtech market, leading sales and marketing strategies for global companies, coordinating European social fund projects, and launching one of the first BTL event sales agencies in Romania.
“With Olimpia leading our Romanian operations, we’re not just entering a new market — we’re bringing vision, expertise, and innovation that align with our global standards of excellence. We chose Olimpia because of her deep knowledge of the local market, her experience in digital advertising, and her ability to build strong relationships with clients and partners,” added EKN representatives.
“I am excited to start this new chapter in my career and look forward to introducing EKN’s innovative solutions to the Romanian market, where companies are increasingly looking for effective solutions to their business challenges, fast and smart execution, and improved campaign engagement, attention, and overall performance. I am confident that my expertise, alongside EKN’s international know-how, will help build long-term strategic partnerships with clients operating in the Romanian market,” added Olimpia Norsesovici, Country Manager of EKN Solutions.
International Experience and Success
EKN has been operating internationally for several years, supporting brands and media agencies in planning and managing omnichannel digital campaigns. Thanks to its technology-agnostic approach and global partnerships, EKN works with the main players in the advertising ecosystem and provides customized solutions based on each client’s needs and objectives.
Over the years, EKN has positioned itself as a strategic partner for special projects, high-impact branding campaigns, curated programmatic strategies, and full-funnel planning, supporting clients from strategy and creative development to campaign delivery and performance measurement.
About EKN
EKN is an omnichannel advertising platform and programmatic partner that enables brands to plan and activate campaigns across Web, Mobile, Connected TV, Digital Out Of Home, Audio, and Gaming environments. The company provides advanced targeting solutions, curated marketplaces, high-impact creative formats, data-driven strategies, and performance measurement based on engagement and attention metrics.
Founded in 2009 in the United States and active in Italy since 2013, EKN operates globally and combines trading desk services, technology, marketing strategy, and creative solutions to help brands maximize campaign performance and user engagement across digital channels.