Category: Marketing
McDonald’s, in campaign with Netflix’s Stranger Things in Brazil
Strange things are happening at Méqui. To celebrate the launch of the final season of Stranger Things, McDonald’s is unveiling a new campaign designed to transport fans straight to Hawkins—or […]
Oxygen opens new office in Athens to support clients active across regional markets
Oxygen, one of the largest independent integrated communications agencies in Romania, is expanding its regional footprint with a new office in Athens, the result of a strategic partnership with an […]
Tommy Hilfiger and Retromobil Club Romania present Everything by Night x Tommy Hilfiger 2025
Tommy Hilfiger partnered with Retromobil Club Romania to organize Romania’s first regularity rally dedicated to historic vehicles, held entirely at night on a route outside cities. The route was over […]
Excellence is a Choice: Lavazza and Sinner Together Until 2030
Lavazza is proud to announce the renewal of its partnership with tennis player Jannik Sinner, the company’s Brand Ambassador since 2019. The new long-term agreement extends the collaboration until 2030, […]
Knowledge transfer, sales predictability, and diversification of Romanian product ranges, the key drivers behind the growth of the fruit and vegetable segment in retail
According to data provided by NielsenIQ, the fruit and vegetable market remains one of the strongest FMCG categories in Romania, accounting for 8.1% of consumers’ budgets in 2024. Growth is […]
The Festival of Thinking returns to Bucharest with the theme: Artificial Intelligence: Between Chaos and Balance
From October 30th to November 1st, 2025, Bucharest will host the second edition of the Festival of Thinking, the event that brings together art, business, and technology to transform bold […]
Cardinalia Fashion Show – “Models in Life, Models on the Runway”: A Unique Romanian Concept That’s Redefining the Rules of Fashion
On October 18th, at Stejarii Country Club, Cardinalia Fashion Show delivered a night to remember, one that will stand out in the history of Romanian fashion. Now in its sixth […]
A City in Collage: Bucharest Becomes a Living Map of Artistic Experimentation, October 24–26, at Collage Festival 2025
In a world constantly reshaping itself from fragments, Collage Festival returns to Green Hours between October 24 and 26 with a new edition dedicated to artistic experimentation, dialogue, and exploration. […]
Hair extensions brand Bellami, global brand campaign with Fred & Farid
For its first ever global brand campaign, Bellami partnered with Fred & Farid, the international French boutique advertising agency, to launch “Beautiful Extensions of You.” More than a tagline, the […]
IPP Holding announces a turnover of 65.3 million euros for 2024, up 16%
IPP Holding, a company in the retail marketing sector, achieved an EUR 65.3 million turnover in 2024, reflecting a 16% increase compared to the previous year. “The organic and acquisition […]