Mediascope contributes to the Mercedes-Benz Bucharest Fashion Week 26/27 experience through a digital ecosystem of integrated installations
As a partner of Mercedes-Benz Bucharest Fashion Week 26/27, Mediascope provided and implemented a digital ecosystem of installations, contributing to the amplification of the visual experience of the event.
The event took place between March 24–28, 2026 at the Royal Palace, as well as in other emblematic locations in central Bucharest.
Now in its 4th edition, Mercedes-Benz Bucharest Fashion Week is one of the most important platforms dedicated to fashion, creativity and international dialogue in Romania.
For the Spring 2026 edition, Mediascope implemented a digital ecosystem composed of three installations — “Orchestra”, “Digital Art Wall” and “The Divider”, developed as technological support for the integration of the visual identity of the event into the space.
Designed to reproduce the spatiality and rhythm of the presentations, the installations functioned as visual extensions of the MBBFW identity, contributing to the coherence and impact of the experience at the location.
The central installation, “Orchestra”, was developed and prototyped over three months, being conceived as a modular element with a strong visual impact, adapted to the specifics of the edition.
The “Digital Art Wall” presented visual content from the event — images from the shows, branding elements and key messages — in a digital format with editorial expression.
Through its vertical composition, “The Divider” functioned as an element of visual organization of the space, contributing to defining the flow of experience of the participants. The visual content and creative direction displayed on these installations were developed by the Mercedes-Benz Bucharest Fashion Week team, while the infrastructure and technical implementation were provided by Mediascope.
“We worked for over three months on the development of this digital ecosystem — Orchestra, Digital Art Wall and The Divider — with the aim of visually supporting the identity of Mercedes-Benz Bucharest Fashion Week and integrating digital solutions into the event’s scenography. The Orchestra, the central element of the ensemble, was created especially for this edition, to provide a strong visual landmark and a coherent digital experience,” said Dragoș Bocai, CEO of Mediascope.
Thus, Mediascope strengthens its partnership with Mercedes-Benz Bucharest Fashion Week through integrated digital solutions, contributing to large-scale projects at the intersection of culture, design and technology.
About Mercedes-Benz Bucharest Fashion Week
Mercedes-Benz Bucharest Fashion Week (MBBFW) aims to connect designers, buyers, specialized magazines, international media, producers, university professors and people active in various fields of interest, based on three central pillars: fashion, sustainability and education. The event ensures the presence of international textile manufacturers and fashion schools, bringing together important figures from the industry in a unique artistic moment, in accordance with the highest international standards.
About Mediascope
Mediascope provides and implements integrated digital solutions for international brands in Central and Eastern Europe, through projects that bring together innovation, data and communication experiences.
With an end-to-end operating model, the team manages projects from strategy and creation to production and implementation, offering solutions oriented towards visual impact and operational efficiency.