Category: Marketing
The Branding and Design Consultancy Carré Noir Bucharest (Publicis Groupe Romania) announces a new leadership team
Carré Noir Bucharest, the branding and design consultancy part of Publicis Groupe Romania, with 50 years of international experience and a portfolio of clients such as Dacia, City of Paris, […]
Kia launches new EV9 in Europe with “Open a World of Possibilities” campaign, by Innocean Berlin
To launch their new EV9 in Europe, Kia takes a leap into a metaphoric world to demonstrate how the brand’s latest SUV will open a world of possibilities for the […]
Remote Butler, app developed to make waiters available anytime, anywhere
,,Remote Butler” is an application developed by an IT company in Cluj Napoca – Remote Butler SRL – which allows registered waiters to practice their profession, regardless of their location. […]
Accenture Song report identifies five global macro trends and provides guidance for businesses
Half of people globally are significantly altering their life goals, prioritizing job stability and retirement more than marriage or getting a college degree, and another 48% of people make plans […]
Romanian GMP PR becomes GMP&U, an Idea Company
Romanian GMP PR recently announced changing its brand identity and the expansion of the agency’s services. The decision comes at the end of a thorough rebranding, which lasted 8 months […]
Introducing BaD Mktg: a modern ad consultancy redefining the roles of creative, strategy, and production
In a world where consumer behaviours are rapidly changing, BaD Mktg is a purpose-built creative agency for brand and product marketers who are frustrated with the status quo and seeking […]
Toblerone and LePub Amsterdam unveil “Never Square” brand platform, advertising the new diamond-shaped Truffles
Mondelēz International has officially announced the return of Toblerone, an original icon with a future proof long-lasting vision of product innovation and category disruption through a new type of premiumness. […]
Romanian integrated agency Confident rebranded
Confident, an independent integrated communications agency, is adopting a new brand identity and bringing together under The Confident Group umbrella its two lines of business: Confident – communications, and Venus […]
TikTok, Pantone, Disney and Steven Bartlett to explore ‘Design with Purpose’ at 2023 Pentawards Festival
Pentawards, one of the world’s leading packaging design organisations, will be returning to the Science Museum London on 9th November with the Pentawards Festival. Gathering global brand leaders, designers, marketeers, […]
Prada rethinks beauty with BETC Etoile Rouge
Prada Beauty, the largest launch in the L’Oréal Luxe ecosystem in the last 5 years, will emerge as beauty’s progressive « Rethinker ». With this launch, the brand reimagines existing definitions of […]