Category: Marketing
The color that tells a story: the Schwarzkopf Creme Supreme launch by Highlight Agency
In an evening where elegance met creativity, and refinement met care, Highlight Agency transformed the launch of Schwarzkopf Creme Supreme into an experience about color, emotion, and the unique beauty […]
Oxygen launches the Oxygen Association, dedicated to environmental, educational, and social projects
Oxygen, Romania’s largest independent integrated communications agency, has established the Oxygen Association as part of its ongoing commitment to responsibility, sustainability, and meaningful results. The new association will focus […]
BUMBU ranked no. 1 super-premium rum globally and in Romania by IWSR and Nielsen
BUMBU’s remarkable global performance has far outpaced the rum category average, becoming the key driver behind overall growth. According to the IWSR Global Trends Report 2025, premiumization continues to hold […]
Ann Summers appoints JOAN London as creative agency
Ann Summers has appointed JOAN London as its creative agency for a campaign launching this October, following a competitive pitch. As an iconic British brand which brought sex to the […]
Everything you need to know about the LAROCK festival at the Cantacuzino Domain: bands, activations and the access system
LAROCK, the festival that brings together people, bands and common passions, is preparing to open its doors at the Cantacuzino Domain in Florești, Prahova, to create new emotions and legendary […]
Born to Mix, Ready to Shine: Be ABSOLUTely Unforgettable at UNTOLD
When the music sets the tone, the lights come on, and the vibe reaches its peak, ABSOLUT makes its presence felt where it matters most: among people, in the heart […]
Must be a Jameson: Pernod Ricard Romania and Highlight Group write a new Irish chapter at EC 2025
At EC 2025, Jameson reinforced its presence as a brand of authentic connections and freedom of expression, bringing the Irish spirit to life through an activation that perfectly complemented the […]
Choose the color that defines you, with the care you need: the new Schwarzkopf Creme Supreme hair dye with 3 x Bonding HaptIQ system
No more worries about dyeing your hair at home – the new Schwarzkopf Creme Supreme protects your hair against visible damage at every step! This is thanks to the revolutionary […]
ECLAR Factory Becomes a Supplier for Nicolae and Alina-Maria of Romania
The authentically Romanian products of ECLAR Factory, based in the town of Băilești, Dolj County, have received the seal of endorsement from Nicolae and Alina-Maria of Romania, symbolizing excellence among […]
Bergenbier celebrates 30 years of authentic friendship in Romania
Bergenbier, one of Romania’s most beloved beer brands, celebrates 30 years of uninterrupted presence on the local market, celebrating three decades of genuine friendship under the well-known slogan “Friends know […]