Category: Marketing
Pernod Ricard and Mediascope strengthen the performance of the off-trade portfolio campaigns in the autumn-winter 2025 season
After the in-store activations during the summer season, Pernod Ricard Romania and the trade marketing and innovation agency Mediascope continued to develop an extensive program of off-trade campaigns dedicated to […]
Addiction Expert Dr. Anna Lembke Comes to Bucharest to Speak About Digital Dependency and the Attention Crisis
Dr. Anna Lembke, one of the most influential international voices in the field of addiction and mental health, psychiatrist, professor at Stanford University, and author of the global bestseller Dopamine […]
World Radio Day: How Radio Continues to Reach the World’s Widest Audience
In the early hours of the morning, before streets fill with traffic and daily routines gather pace, many Saudis begin their day with the sound of radio. From kitchens during […]
Spring Brings a New Type of Consumption: Less Impulse, More Planning
Recent data published by the National Institute of Statistics shows a cautious evolution of consumer spending in Romania: retail trade recorded growth of just 0.2% in 2025, while the food […]
Fastvertising: How Ryan Reynolds Does Marketing in Real Time
Ryan Reynolds will take the stage at IMPACT Bucharest on 29–30 September 2026, marking his first official appearance in Romania. Known globally for his work across film, business, and creative […]
Ryan Reynolds is Coming to Romania for the First Time – Live on the IMPACT Bucharest Stage
IMPACT Bucharest has made a landmark announcement regarding its 2026 edition (29–30 September): Ryan Reynolds will join the event as a top speaker, marking his first official appearance in Romania. […]
New study ranks Istanbul as the most walkable city in Europe
Most cities have clusters of major attractions within a few kilometers, making them manageable for visitors on foot while combining cultural, historical, and scenic sites. You can plan every stop […]
Highlight Group reports turnover of EUR 9.6 million in 2025, up 19% on the previous year
Highlight, an independent integrated communications group comprising Highlight Agency and Highlight PR, ended 2025 with a cumulative turnover of EUR 9.6 million, up 19% compared to 2024, when the group […]
Jung von Matt launches global campaign inspired by Paul Smith’s creative philosophy
Jung von Matt has developed and produced a global campaign celebrating a new design collaboration between leading automotive brand MINI and iconic British designer Paul Smith. The campaign translates Paul Smith’s […]
Barbara Asin and Jouke Vuurmans to serve as 2025 Iridium Effie Jury Co-Chairs
Effie Worldwide has announced its 2025 Iridium Effie Jury, the distinguished global panel tasked with selecting the single most effective campaign of the year as part of the Global Best […]