Category: Marketing
West Japan Railway Company and Saffron unveil brand strategy and identity, positioning Setouchi as Japan’s “Third Destination”
West Japan Railway Company (JR West) and Saffron Brand Consultants today unveiled a new brand strategy and visual identity for the Setouchi region, positioning it as Japan’s “third destination” for […]
Making Cold Visible: How Mediascope redefined Thermo Communication for Coors
Mediascope, one of Central and Eastern Europe’s leading trade-marketing and retail innovation agencies, has developed the Coors Thermo Regional Retail Toolkit, a comprehensive retail communication ecosystem designed to unlock the full […]
MullenLowe Romania to communicate Stella Artois and Corona in Romania
MullenLowe Romania expands its client portfolio after winning a pitch organized by Bergenbier S.A. for Stella Artois and Corona brands. The agency will take over communications for the two iconic […]
Pernod Ricard and Mediascope strengthen the performance of the off-trade portfolio campaigns in the autumn-winter 2025 season
After the in-store activations during the summer season, Pernod Ricard Romania and the trade marketing and innovation agency Mediascope continued to develop an extensive program of off-trade campaigns dedicated to […]
Addiction Expert Dr. Anna Lembke Comes to Bucharest to Speak About Digital Dependency and the Attention Crisis
Dr. Anna Lembke, one of the most influential international voices in the field of addiction and mental health, psychiatrist, professor at Stanford University, and author of the global bestseller Dopamine […]
World Radio Day: How Radio Continues to Reach the World’s Widest Audience
In the early hours of the morning, before streets fill with traffic and daily routines gather pace, many Saudis begin their day with the sound of radio. From kitchens during […]
Spring Brings a New Type of Consumption: Less Impulse, More Planning
Recent data published by the National Institute of Statistics shows a cautious evolution of consumer spending in Romania: retail trade recorded growth of just 0.2% in 2025, while the food […]
Fastvertising: How Ryan Reynolds Does Marketing in Real Time
Ryan Reynolds will take the stage at IMPACT Bucharest on 29–30 September 2026, marking his first official appearance in Romania. Known globally for his work across film, business, and creative […]
Ryan Reynolds is Coming to Romania for the First Time – Live on the IMPACT Bucharest Stage
IMPACT Bucharest has made a landmark announcement regarding its 2026 edition (29–30 September): Ryan Reynolds will join the event as a top speaker, marking his first official appearance in Romania. […]
New study ranks Istanbul as the most walkable city in Europe
Most cities have clusters of major attractions within a few kilometers, making them manageable for visitors on foot while combining cultural, historical, and scenic sites. You can plan every stop […]