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NEXXT AI Summit 2026: From Experiment to Business Value

Interbrand´s Best Global Brands 2026 – increased in brand value compared to 2025

Caroline Jaramillo, appointed Head of Fuse Colombia

Żabka Group delivers continued growth in 9M 2026, surpassing 13,000 stores and further improving profitability

From Price to Value: Secom® and Sonica Works Bring the Differentiating Criteria to the Forefront with the New “Secom® Standard” Platform

Bucharest hosts conference on Artificial Intelligence regulation and its impact on the economy

You know how many people enter your stores, but SIT-Mobil shows you how many walk past

„The Good Alpine Life” starts at 1.400 meters, a story by Sonica

IAA Romania Launches the “Sports Marketing Masterclass with Iulia Niculae-Cuciurean”, a Program Dedicated to Companies and Agencies Investing in Sport

The first edition of the Women in Marketing CEE Awards celebrated performance in marketing

Category: Marketing

Photo by explorenation # on Unsplash

Highlight Group reports turnover of EUR 9.6 million in 2025, up 19% on the previous year

Highlight, an independent integrated communications group comprising Highlight Agency and Highlight PR, ended 2025 with a cumulative turnover of EUR 9.6 million, up 19% compared to 2024, when the group […]

January 27, 2026January 27, 2026 Newsroom Business, Creativity, PR

Jung von Matt launches global campaign inspired by Paul Smith’s creative philosophy

Jung von Matt has developed and produced a global campaign celebrating a new design collaboration between leading automotive brand MINI and iconic British designer Paul Smith.  The campaign translates Paul Smith’s […]

January 22, 2026January 22, 2026 Newsroom All News, Creativity, Marketing

Barbara Asin and Jouke Vuurmans to serve as 2025 Iridium Effie Jury Co-Chairs

Effie Worldwide has announced its 2025 Iridium Effie Jury, the distinguished global panel tasked with selecting the single most effective campaign of the year as part of the Global Best […]

January 16, 2026January 16, 2026 Newsroom All News, Creativity, Festivals & Awards, Marketing

Back to Basics: Romanians rebalance media consumption as traditional channels regain ground

The latest wave of Spark Foundry’s FOCUS ON: New Media Adoption study reveals a major shift in Romania’s urban internet users’ media habits, search behaviors, and digital engagement. After a […]

December 22, 2025December 22, 2025 Romanita Oprea Digital & Media, Marketing, Studies

Study ranks the European cities with the most beautiful hotels, according to visitors

Travellers often want quick clues about where they will find the most beautiful hotels in Europe. This study focuses on how often visitors describe a city’s hotels as beautiful, giving […]

December 22, 2025January 16, 2026 Romanita Oprea Business, Real Estate & Hospitality, Services, Studies

Thomas Kolster (C-Suite Impact Leaders Accelerator) wants to close the gap between marketing and sustainability

Danish sustainable marketing pioneer, Thomas Kolster, also known internationally as Mr. Goodvertising, launched, together with International Advertising Association (IAA), a groundbreaking program that brings Chief Marketing Officers and Chief Sustainability […]

December 10, 2025December 12, 2025 Cristina Blanaru All News, Education, Interview, Know-how Sharing, Marketing

Thomas Kolster and IAA launch a mini-MBA to Tackle Brand and Sustainability Challenges 

Thomas Kolster – Danish sustainable marketing pioneer and member of the IAA Sustainability Council – and International Advertising Association (IAA) announced the launch of a groundbreaking program that brings Chief […]

December 5, 2025December 5, 2025 Cristina Blanaru All News, Education, Know-how Sharing, Leadership / Mentorship, Marketing

Bruketa&Zinic&Grey and HT used OOH to find lost dogs

Hrvatski Telekom (HT), Croatia’s leading telecommunications company and a member of the Deutsche Telekom global brand, has introduced an innovative out-of-home project designed to assist in finding lost dogs. The […]

December 5, 2025December 5, 2025 Cristina Blanaru All News, Marketing, OOH / DOOH

Icelandair sets out to prove Iceland is real and not AI-generated, in a SoMe campaign from Kubbco

Icelandair has launched a social media campaign that takes a toneu in cheek look at whether Iceland is a “real” country as opposed to AI-generated. The “Expedition Iceland” campaign was […]

November 27, 2025November 27, 2025 Maggie Hanson All News, Creativity, Digital & Media, Marketing

Leroy Tremblot wins Moët & Chandon’s Formula 1 branding

In 75 years of Formula 1, Moët & Chandon champagne has been part of the sport’s greatest moments of celebration: Fangio, Lauda, the Prost–Senna rivalry, Schumacher, Hamilton… The Maison, which […]

November 27, 2025November 27, 2025 Cristina Blanaru All News, Branding, Business, Creativity, Marketing, Retail / Luxury

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