Ulrik Rasmussen joins Mediascope’s agency Board
As part of Mediascope’s continued international growth strategy, the agency is excited to announce the appointment of Ulrik Rasmussen as Board Member. He will support the Board with corporate and commercial strategic plans.
Ulrik Rasmussen is Partner and Global Head of the Real Estate and Sports Practices at Pedersen & Partners, a leading global Executive Search and Leadership Consulting firm, joined Mediascope as Board Member.
Mediascope is a 360° brand management agency with solid expertise in trade marketing, in-house production, and international implementation. Since 2005, Mediascope has developed and delivered integrated campaigns for global and international brands, focusing on efficiency, sustainability, and measurable results at the point of sale.
During his career with Pedersen & Partners, Mr. Rasmussen has completed over 600 senior-level Executive Search and Strategy Consulting mandates for organizations including GIC, Blackstone, Panattoni and GARBE. A recognized professional in the global Executive Search industry, he has also completed assignments in the Sports, Financial Services, and Professional Advisory sectors. Prior to joining the firm in 2003, he was Sales and Marketing Director for a consulting firm and worked at the European Parliament in Brussels.
Moreover, Rasmussen is Board Member of a Denmark – headquartered international owner, producer and Private Label skin and special care company called House of Cosmetics. The firm has successfully exited own product lines and advised several celebrities including athletes, fashion and sports brands.
His mandate reflects the scale of our ambition: to position Mediascope as a truly global company, and to shape the future of media infrastructure in the region.
- Scaling Mediascope into a global company
- Establishing Digital Playgrounds as a category-defining, standalone platform
- Building CEE’s leading next-generation media infrastructure
“I am thrilled to be part of Mediascope’s growth story with the aim to take the agency to a new level. I found a team that loves to innovate and produce quality campaigns. It will be an exciting journey and I look forward to the collaboration,” said Ulrik Rasmussen.
He joins an organization that delivers work for Molson Coors across all channels and launching Digital Playgrounds for the Motorsports Network in the USA and for F1 in Mexico DF, organizing Gumball 3000’s Bucharest and Mexico City stopovers, running AB InBev brand experiences across CEE and Western Europe – among many other milestones.
“When launching Mediascope, I wanted to create an agency that would go the extra mile and push beyond the trends and local campaigns. Focusing on creativity and innovation, our aim is to bring new offerings to the market. Along with our growing European success we are excited to team up with Ulrik as we see immense symmetries and knowledge sharing,” declared Dragos Bocai, Founder & CEO Mediascope.
This isn’t an incremental step. It’s how Mediascope 3.0 becomes category-defining by 2030.