BMW launches Virtual Viewer
BMW launched the car brand’s first augmented reality tool in the UK, the BMW Virtual Viewer. During the pandemic, BMW showrooms across the UK have had to close for the […]
Eventive launches Social Media Live – 1st audio conference in Romania
After a year marked by Covid 19 and as social media evolved and new trends rose up, like group videocalls, there is no surprise one new trend evolved, social audio. […]
Cavai announces partnership with Orage Publishing as the content provider seeks to leverage the ground-breaking conversational ad format, Cavai Bubble
Cavai, the leader in conversational advertising cloud technology, today announces a new partnership with leading content provider, Orage Publishing. With more than 100 sites spanning technology, gaming, music, sports, home […]
Report: Brands that adopt scenario planning decisions achieve up to 70% higher ROI
Brands that adopt measurement programs and scenario planning for decisioning achieve a 25-70% increase in ROI, according to the latest ROI Genome Report from Analytic Partners, Scenario Planning: Uncovering Growth […]
European eCommerce revenue to hit $465B in 2021, up 30% Amid Pandemic
The COVID-19-led boom in online sales has caused an impressive growth of the European eCommerce market, both in terms of revenue and the number of users. According to data presented […]
Loncolor Ultra relaunches with a new packaging
Loncolor, Romanian brand and market leader in the hair coloring category, has been preparing for more than a year a lanrge rebranding project for its most popular range in the […]
Mastercard Unveils New Carbon Calculator Tool for Banks
New research on sustainability, commissioned by Mastercard, reveals a marked increase in consumer passion for the environment as a result of COVID-19. Over two fifths of Europeans surveyed (48%) consider reducing […]
Adverty enters into exclusive partnership with Dutch hyper-casual publisher Lucky Kat Studios
Leading in-game advertising specialist Adverty AB (publ) today announces a strategic, exclusive partnership with Lucky Kat Studios, which will enable the Dutch hyper-casual publisher to offer Adverty’s seamless In-Play™ and […]
Barilla – new brand positioning and global campaign by Publicis
Barilla repositions itself on a global level with a new Global Brand Campaign signed by Publicis Italy, which puts emotions back at the core of its communication and marks a […]
Dali calls for research into natural intelligence to fight against neurodegenerative diseases
The Queen Sofia Foundation (Fundación Reina Sofía) introduces a new campaign executed by ad agency Señora Rushmore. It features a video that serves as a call to raise awareness and […]