Romania ranks 50th out of 69 in company efficiency
Romania ranks 50th out of 69 economies analyzed in the Business Efficiency category, according to the IMD World Competitiveness Ranking 2025. The ranking measures company efficiency from the perspective of productivity, managerial capability, organizational effectiveness, agility, and the ability to turn strategy into results. Romania’s 50th place highlights a major challenge for the business environment: not a lack of ideas, technology, or skilled people, but rather the organizations’ ability to operate efficiently and execute quickly and coherently.
At the same time, the European competitiveness report coordinated by Mario Draghi shows that one of the main vulnerabilities of the European economy is the slow pace of adoption of technology, artificial intelligence, and new management models among SMEs.
If Romania were to climb just 10 positions in the global company efficiency ranking, the economic impact would be enormous: higher productivity, more profitable companies, more competitive salaries, and a more resilient economy. However, Romania is currently near the bottom of the ranking. Even though companies have invested heavily in technology, digitalization, and skills development, one of the biggest challenges remains the ability to translate strategy into concrete results.
In many organizations, well-defined strategies are not effectively implemented, KPIs do not influence decision-making, meetings consume time without generating accountability, and teams work hard without being fully aligned in the same direction. These seemingly small inefficiencies accumulate over time and translate into lower-than-potential revenue, profitability, and productivity.
In a European context where the competitiveness and productivity of SMEs have become strategic priorities, BizzOS is launching the Business Competitiveness Assessment, a free tool that allows entrepreneurs to evaluate their level of competitiveness and identify concrete opportunities to improve performance.
“The problem with Romania’s competitiveness is not that we lack good people or technology, but the way companies are managed. Romanian managers are caught in the daily noise of firefighting instead of leading through systems. If we do not connect strategy with daily execution, technology becomes just an expense, not an investment. This tool provides the harsh but necessary diagnosis that any founder must see if they want sustainable growth. Organizations that will win in the next decade are those that learn faster, execute faster, and adapt faster. Every SME that becomes more productive, more efficient, and better coordinated directly contributes to increasing the competitiveness of the Romanian economy,” says Cristian Onețiu, founder and CEO of BizzOS.
According to the methodology developed by the company, competitiveness represents an organization’s ability to transform resources into results faster than the competition and is determined by four essential factors: strategy, organizational alignment, execution coordination, and performance evaluation.
The PACE methodology (Planning, Alignment, Coordination, and Evaluation) developed by BizzOS, along with the concept of a Competitiveness Score, is a standardized indicator that allows companies to measure their progress and managerial maturity over time. In the first months of use, more than 100 companies have used the methodology and tools developed by BizzOS to assess and improve management processes, validating the need for a more rigorous approach to organizational competitiveness.
The long-term objective is to create a standardized benchmark for the competitiveness of Romanian SMEs, similar to indicators already used internationally to assess financial performance or sustainability.
Entrepreneurs and managers who want to assess their organization’s level of competitiveness can access the free Business Competitiveness Assessment on the BizzOS platform: bizz-os.com/competitiveness
About BizzOS
BizzOS is the first Management Operating System (MOS) launched globally, a new software category dedicated to the digitalization of organizational management. The platform connects planning, alignment, coordination, and performance evaluation into a single business operating system, providing leaders with a structured way to transform strategy into measurable results.
About Cristian Onețiu
Cristian Onețiu is a successful entrepreneur, angel investor, author, and co-founder of Life Care (the largest direct sales company in Southeast Europe founded locally). He was an investor in the first season of the TV show “Imperiul Leilor,” is a mentor to thousands of entrepreneurs in the Scale-Up 1000 program, and has been included in the TOP 500 Forbes and TOP 300 Capital rankings. He is a highly visible presence in the online business environment, actively advocating for the idea that by properly educating entrepreneurs, the entire Romanian economy benefits.