Author: Maggie Hanson
WARC’s Global Marketing Index: Following a year of dramatic decline, global marketing industry ended 2020 in growth
WARC released an annual review of its Global Marketing Index (GMI) over the 12 months of 2020. WARC’s GMI provides a unique monthly indicator of the state of the global […]
Dutch vegetables brand HAK introduces ‘intelligent plate’ designed to help children eat more vegetables
The Helping Plate was developed with DDB Unlimited and is based on scientific insights Many parents face a daily problem: their children don’t eat enough vegetables. HAK, one of the […]
The 10 Group appointed to launch sustainable laundry disruptor, w’air
Pilot Lite has appointed integrated marketing and communications agency The 10 Group to launch w’air – a sustainable clothing care disruptor – across social, PR and content following a competitive […]
Happiness and Belgian police hand out key rings with names of deceased children to drinking and driving drivers
Since 1995 Belgian designated drivers receive a so called ‘Bob’ key ring during alcohol checks. This year drivers driving under the influence will also receive a key ring. One bearing […]
EACA: 7 lessons for European Premium Brands looking to thrive during recession
A recently released study from EACA Knowledge Centre of Effie Europe winners reveals 7 salutary lessons on how marketing communications enable premium brands to thrive during a recession. Titled the […]
Creature and Model Maker to campaign for Beagle Street Life Insurance
Following its appointment at the end of 2020, Creature London has launched its first TV campaign for life insurance company, Beagle Street. The campaign, which went live on January 14 […]
Ogilvy Social.Lab Amsterdam welcomes new CEO Jai Kotecha
Ogilvy announces the appointment of Ogilvy UK’s Jai Kotecha as new CEO of Ogilvy Social.Lab Amsterdam. In his new role, Kotecha will be leading a team of 150 strategists, media-specialists […]
Cristiana Belodan, Oxygen’s new Strategy & Transformation Director
Cristiana Belodan joins Romanian Oxygen as Strategy & Transformation Director. Her responsibilities include integrating all resources under the company’s new positioning as a full-service agency, developing and strengthening Oxygen’s services, […]
Jamie Schwartz, appointed Director of Brand, Marketing and Merchandising NOW TV
NOW TV announced Jamie Schwartz will be joining the streaming service as Director of Brand, Marketing and Merchandising. Jamie will report into Marina Storti, Managing Director of NOW TV, and […]
Cavai unveils senior hire following major investment
Cavai, the leading conversational advertising cloud, announced that – following the investment of €1.5 million from Norwegian state-owned investment company Investinor earlier in the year – it is expanding its […]