Author: Maggie Hanson
eToro runs the 1st AI-generated ad campaign powered by Lightricks
Trading and investing platform eToro has launched its first-ever advertising campaign produced almost entirely with AI. The campaign is currently live and will continue airing throughout all 16 days of […]
The Deadly Games: People in Need & VCCP Prague share the human conflicts taking place during Olympics
Czech NGO People in Need is launching a new campaign in partnership with VCCP Prague titled ‘The Deadly Games’, which highlights the atrocities taking place in countries where they operate […]
Pablo & UNLIMITED for The Metropolitan Police, call on Londoners: ‘Change Needs You’
Pablo & UNLIMITED recently launched their 1st campaign for Metropolitan Police after winning the account in January 2024. The focus is a recruitment drive for new Police Constables. The New […]
WOO’s 2024 Global Expenditure survey: OOH hits $41.9BN, 5.2% of global adex, $45.3BN forecasted for 2024
The 2024 WOO Expenditure survey captures expenditure globally for OOH across 2023, forecasts OOH expenditure for 2024 and is based on a questionnaire filled in by WOO members and OOH […]
The BAM Connection TikTok Video“GenZ Workplace Translations” Tops 4.2 Million Views
In the face of potential legislative changes to TikTok, The BAM Connection, the Brooklyn-based creative agency, has emerged as a beacon of success on the platform with their latest video – “GenZ workplace […]
Prostate Cancer UK and VCCP launch campaign to boost early diagnosis
1 in 8 men will get prostate cancer, and for Black men their risk is double. But the earlier you find prostate cancer, the easier it is to treat, and […]
Interbrand promotes Emma Ellis to President, London
Interbrand, the world’s leading brand consultancy, has today announced the promotion of Emma Ellis to President, Interbrand London. She will report to Interbrand’s Global CEO Gonzalo Brujó. Emma was previously […]
Peter Gisel-Ekdahl took over as CEO of PostNord Sweden
Peter Gisel-Ekdahl has been appointed the new CEO of PostNord Sweden. He joins PostNord from the global specialized freight company Envirotainer and will take up his new role on June […]
Finland’s top online stores recognized in eCom Awards gala
The eCom Summit & Awards, organized by Digital Commerce Finland, was held in Helsinki on 15 May. In the award gala, Dermoshop, known by its brand name Dermosil, received the […]
Nannette LaFond-Dufour joins Publicis Groupe as Chief Impact Officer
Publicis Groupe announced the appointment of Nannette LaFond-Dufour as Chief Impact Officer. In this newly created global role, Nannette will be responsible for driving immediate impact across the Groupe’s long-term […]