no. 1 super-premium rum globally

BUMBU ranked no. 1 super-premium rum globally and in Romania by IWSR and Nielsen

BUMBU’s remarkable global performance has far outpaced the rum category average, becoming the key driver behind overall growth. According to the IWSR Global Trends Report 2025, premiumization continues to hold […]

August 21, 2025August 21, 2025 Maggie Hanson Branding, Consumption Habits, Marketing

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Tag: no. 1 super-premium rum globally

BUMBU ranked no. 1 super-premium rum globally and in Romania by IWSR and Nielsen