Champion at 90 years old: the story of Elena Pagu, in the new Kinecto Isobar’s project for Bonduelle

Ads, Creativity, Digital & Media

8 times World champion, 4 times Balkan champion and 5 times European champion, Elena Pagu is a true international legend. Amazing is the fact that she started running at the age of 57 and won the most recent medal at 90, in October 2016, in the 5000 meters at race walk. Her spectacular story is told by Bonduelle, in a new project, created by the agency Kinecto Isobar.

Therefore, Elena Pagu is the star of one of the most moving stories of 2016: at the age of 90, as a pensioner from Bucharest won two gold medals at the World Championship in Australia. Moreover, she broke two world records. Even her name is almost virtually unknown in Romania, at an international level she is renowned and highly acclaimed: Elena Pagu. In this context, Bonduelle decided to present her story, as a sign of appreciation for all her great performances during the years.

Her story is an example that everything is possible in life: even you haven’t started yet, there is never too late to live a healthy life. And the change doesn’t come all of a sudden, but from small things done every day. As with the running, you don’t become a champion at eating healthy overnight. A recipe today, one tomorrow, until the small changes become a lifestyle,” explains Monica Rosu, Head of Marketing and Communications Balkans, Ukraine, Caucasus, Middle Asia.

The campaign is developed in the digital media during December 21st – January 21st, through video native ads, Facebook ads and YouTube (in-stream video).

The team that contributed to creating the project is formed of: Denisa Armasu – Senior Copywriter, Silvia Marinescu – Copywriter, Alin Enulescu – Art Director, Raluca Simion – Account Manager, Radu Ionescu – COO in behalf of the agency Kinecto Isobar, Sabina Nicolescu – Digital Project Manager in behalf of iProspect.

From Bonduelle Central Europe Kft: Roxana Nanescu – Brand Manager Balkans, Monica Rosu – Head of Marketing and Communications Balkans, Ukraine, Caucasus, Middle Asia.

Production Company: Diud Film, Director: Andrei Gheorghe.

Founded in 2002, Kinecto is one of the most important digital communication agencies in Romania. Starting 2013 Kinecto is part of Isobar, the global digital agency without frontiers that reunites 4000 specialists from 44 countries. Kinecto successfully combines the creativity, strategy, technology and expertise in brand commerce in order to connect in an efficient manner the brands and its consumers.