The Top 3 ADC*RO Awards Gala chose its 2017’s winners marking the passing of a new year in which the industry’s creative efforts materialized themselves in important projects. Following the scoring offered by the Art Directors Club Romania’s members, Miruna Dumitrescu became the Copywriter of the Year, Raluca Matei – the Art Director of the Year, while “Together #formagichome” was awarded The Idea of the Year and KFC – The Client of the Year.
The ADC Awards second edition offered 4 awards that celebrate a part of the activity in the creative sector of 2017. There were jurried and offered points 36 of the most visible and efficient campaigns that reached the monthly ADC*RO in 2017, alongside the teams and clients involved in the process.
Moreover,on the list of the most appreciated and present advertising agencies in the Top 3 ADC 2017 distinguished themselves McCann Worldgroup Romania, followed by Jazz, MSLGROUP The Practice, MullenLowe Romania and Ogilvy Romania.
It’s the second edition of the ADC awards and I want to say a big thank you to the ADC members that gave their time month by month in order to nominate and jury spectacular communication gestures that happen in Romania. Even we are an informal and relaxed organization the ADC awards stakes aren’t small. Because they are not given politically, with network pressure, with impeccably written festival case studies, but represent the sincere admiration for some professionals for other communication professionals. Our ambition is that the ADC top becomes representative for the Romanian advertising and a constant inspiration source, both for the marketing and the advertising people. And we have a request for all the senior creatives, no matter if they are in agencies or freelancers: when you see a good campaign, send it to email@example.com. Make sure we don’t miss anything
President ADC Romania
Raluca Matei (Jazz) was chosen Art Director of the Year for her creative imprint in three projects found in the Top 3 ADC*RO in 2017. We find her in November on the number one spot with the Idea of the Year: Together #formagichome, but also on the second and third place with “LaMinut, the Romanians’ nr.1 Mustard” (November), as well as “Time from your time”, Avon (March).
The Copywriter of the Year, Miruna Dumitrescu (Jazz), took two number ones in the ADC top in October and November, by the contribution of the campaigns Provident – The awareness-raising test and Together #formagichome.
The latest also became the Idea of the Year, created by the Association MagiCAMP. The campaign succeeded in raising over 100.000 donations through SMS at the cost of EUR 2 each, funds necessary for the building of the MagicHome house, a 700 square meters’ building next to the biggest oncologic hospital in Bucharest. The campaign was created by the team formed of Raluca Matei, Roxana Cozaru (Art Directors) and Andreea Ghenoiu, Alina Varlanuta and Miruna Dumitrescu (Copywriters).
KFC received the title of Client of the Year, because of its presence in Top 3 ADC with three campaigns in 2017, signed by MRM, McCann Worldgroup Romania and UM Studios: CEVA de la KFC (number one in March), KFC – Like Exchange (number two in January) and Prolong the summer! (second place in October).