The Romanian Public Relations industry is innovative, even it relies on small budgets. This is one of the conclusions of a qualitative study realized by Unlock Market Research for Global Women in PR, on a representative sample of senior professionals, with the occasion of the launch of the Association’s Romanian branch.
Global Women in PR Romania, the first community of professionals with more than 10 years of experience in PR proposes itself to improve the industry’s reputation, to contribute to the education of the young generation and to offer interactions with the global network of professionals. Another objective is to support the ascension of the female professionals in the industry towards the company’s leaders’ boards.
The first project is the signed partnership with Berlin’s Quadriga University for the access to MBA scholarships for the association’s members, preferential prices for the conferences organized by the university and access to the membership program, both for whom wants to be a mentor and for whom is looking for a mentor.
While we are preoccupied with the reputation of our clients or the companies we are working for, nobody handles the reputation of our industry. It’s the moment to look towards ourselves as well, to see what we can do for us and the industry we are representing,” said Ana-Maria Diceanu, co-founder GWPR Romania.
The launch of the Romanian branch happened in the presence of Susan Hardwick and Angela Oakes, the co-founders of GWPR in London and of over 70 Romanian professionals. The Romanian branch is run by Ana-Maria Diceanu (Brain 4 Strategy), Corina Vasile (Raiffeisen Bank) and Cristina Hanganu (Lidl).
The Association’s founding members are:
- Lidia Solomon (Honeywell)
- Dana Oancea (Forum for International Communications)
- Irina-Ileana Ionescu (Coca-Cola Helenic Company)
- Ioana Manoiu (GMP PR)
- Crenguta Rosu (DC Communications)
- Cristina Popescu (Danone)
- Gabriela Lungu (WINGS Creative Leadership Lab)
- Anca Ungureanu (UniCredit Bank)
- Irina Roncea (Golin)
- Oana Mateescu (Ursus Breweries)
At the launching event other 20 professionals became members.
We are happy to welcome GWPR Romania in the global community of senior professionals from the PR industry. Romania isn’t different from other countries in the sense that is an industry predominated by women, but, regardless, men occupy the majority of the chairs at the leading boards’ tables in a company. Our goal is to help, encourage and inspire women to assume leadership in the communicator profession,” said Susan Hardwick.
On her turn, Angela Oakes added:
GWPR develops a global community of senior PR professionals that work together to make sure the necessary changes happen for the future of the PR industry”.
Launched in 2015, GWPR is a non-governmental global organization that connects professionals in PR from all over the world, part of ICCO – International Communications Consultancy Organisation, representing over 2500 PR firms in the world and 40 commerce associations. The community offers opportunities for sharing ideas, experiences and resources.