Starting November 1st, Anca Stefan, Digital and Consumer Intelligence Manager L’Oréal Romania, becomes Chief Digital Officer Russia and Kazakhstan L’Oréal. She is the second Romanian citizen to be promoted among the company at an international level this year and the first one to have a position in the board.
Anca started her professional road in L’Oréal four years ago, after a long time of working in one of the most important advertising agencies in the country. She started her career in digital at the beginning of the industry in Romania and with 12 years of experience in communication and advertising she is one of the first experts in digital to have joint the L’Oréal team, with the purpose of consolidating and bringing the Digital division to next level.
Taking over the new mission at L’Oréal Russia represents, in the first place, a confirmation of my commitment taken towards two constant points of my professional career: the online and L’Oréal. Besides that, it comes in a moment in which, after four years at L’Oréal Romania, I succeeded in putting the basis of the strategy and digital department, opening the e-commerce channel and starting the accelerated growth, setting some coherent internal processes, in order for us to be able to fast and efficiently absorb all the know-how that comes in the group,” said Anca Serban.
According to her, what is next is the adjusting of the global digital strategy, very coherent from one country to another, in a market that is almost ten times bigger.
The major difference and also an extraordinary challenge for me is the fact that, after ten year of online in Romania, I am going to work on a market where the monopoly Google-Facebook doesn’t exist and where the online media is fragmented by many players. And that is something that I consider to be a challenge – surpassing the mindset with which I am used to work with. The self-challenge is a must have in the VUCA world of our generation (dominated by volatility, incertitude, complexity and ambiguity,” added Anca Stefan.
In these four years working for L’Oreal, Anca collaborated closely to all the divisions and coordinated the digital presence of several company’s brands such as: L’Oréal Paris, Garnier, Maybelline, Vichy, La Roche-Posay, L’Oréal Professionnel, Kiehl’s.
More than that, she coordinated the e-commerce strategy growth and contrinuted to the launch of the first own channel in the company – Kiehl’s.