At Romania’s Centenary, Penny Market launched 100 products to match Romanians’ taste

Branding, Business

In the year Romania celebrates The Centenary, Penny Market launched, under Hanul Boieresc (transl. Noble’s Inn) brand, 100 unique products based on recipes matchin Romanians’ taste during the last decades. The new products are available exclusively in the Penny Market stores all over the country.

The 100 anniversary products Hanul Boieresc are divided in several categories: salami and meet products, cheese, canned food, alcoholic beverages and refreshments, spices, semi-prepared food and sweet. The products are created after the original recipes or match those of meals that never missed from Romanians’ tables and come from known producers from several Romanian counties, such are Harghita, Mureș, Brașov, Neamț, Alba, Vaslui, Brăila.

The products from the celebratory edition Hanul Boieresc are part of the campaign „100 de ani de Romania” (100 years of Romania) launched at the beginning of this year. This range of products,inspired by the preferences and our culinary habits, is making us even more proud that we can celebrate the Centenary of the Big Union not only with the words, but also with the facts: 100 products to match Romanians’ taste

Cristina Florescu,

Marketing Director Penny Market Romania

The list is completed by non-food articles such as calendars, present bags, cups; all of them decorated with folkloric motives from allover the country, re-interpreted in a modern and minimalist style.