GMP Advertising and Webstyler sign the Timișoreana campaign through which Romanians are invited to an unique competition in digital, for the chance of spending a day of the holidays home, having as guest a star.
The platform #sarbatoriacasa (holidaysathome) grew from year to year, but this year we wanted to see them closer to the consumers, to find out what it means Sarbatori acasa (Holidays at home) for them and to help them spend them in as unforgettable manner as possible, next to the loved ones. Influencer Marketing was and still is in trend and the participants competed between themselves to create content to make a team with Andra, Adi Hădean or Pavel Bartoș”, said Elena Cîrîc, Head of Social Media Webstyler.
This year’s campaign started on November 15th and ends exactly on Christmas. The competition between the three teams takes place on https://www.beretimisoreana.ro/sarbatoriacasa and on https://www.facebook.com/BereTimisoreana and it has three stages: the entering, the challenges and the home holidays. After finishing the entering and the judging stage, the three stars will present the chosen ones and the formed teams will fight for the public’s votes, the winner going home for the holidays joined by the star in the team from which he competed on the contest with.
We know how important it is to spend the holidays alongside the loved ones, this year we proposed ourselves to bring our consumers home and not in an usual way, but with big pomp! And how could we do that without Adi Hădean, Andra and Pavel Bartoș, people for whom being home for the holidays means so much?! Alongside them we made of this campaign a very attractive contest that will bring the winner great holidays, with the close ones,” said Theodor Sandu, creative director GMP Advertising, the coordinator of the Timișoreana brand.
In the video that started the campaign, the three stars offer the Romanians the invitation of joining them in this competition and tell stories about singing, joy, humor and great food, all of these in the winter holidays’ spirit.
The GMP and Webstyler team: Bogdan Nițu (General Manager Webstyler), Elena Cîrîc (Head of Social Media), Theodor Sandu (Creative Director), Felicia Batovici (Group Account Director), Manuela Dospina (Junior Strategy Planner), Raisa Soare (Copywriter), Cosmin Nicola (Art Director), Ioana Dumitrășcuță (Senior Account Manager), Georgiana Bulagea (Social Media Executive), Cosmin Panait (Backend Developer), Maria Manole (Junior Social Media Executive), Cosmin Hrițcu (A/V Producer).
Credit spot: Spider Group, director Millo Simulov.
The Timișoreana team: Mihai Bârsan (Vicepresedinte Marketing), Iulia Dobre (Senior Brand Manager), Ioana Popescu (Brand Manager), Andrei Uță ( Project Manager).