The Global IAA Conference „Creativity4Better” comes back to Bucharest and announces the first speakers


On October 17th, Bucharest will host one of the most important events in the creativity industry. The Global IAA Conference „Creativity4Better” comes back with a third edition and brings in the attention of the local and international creative community top level global speakers.

The presentations on the „Creativity4Better” scene will reach different subjects from restructuring the organizations in order to embrace the needs of the digital era, the manner in which the creativity contributes to the evolution of full cultures, from the innovation in technology, in design and mass-media, all under the umbrella of creativity and the culture of innovation, that represent this edition’s main theme.

We continue our endeavor of transforming Bucharest into a creativity hub, by inspiring the local and global creative communities and bringing the most relevant speakers in front of them. This year, the conference will reunite professionals from different fields, that have in common a valuable contribution to the industries in which they activate. With the help of our speakers, we are proposing to inspire the MarCom community to be more courageous, to stimulate the creativity and to embrace the innovation, in order to obtain remarkable results,” said Valer Hancas, IAA Romania President.

The third edition reunites visionary personalities and multi-awarded creatives among which: Karim Rashid, a design legend,  Jacques Seguela, RSCG Founder and Chief Creative Officer for more than 25 years, also named “the sacred monster of the French advertising”, Rory Sutherland, Vice-Chairman Oglivy UK and a symbol of the UK advertising industry, Geoffrey Hantson, Creative Officer Happines, agency affiliated to FCB, probably one of the most awarded creatives in the world.

Alongside them we will have on stage Noah Khan, Regional President Digital & Innovation TBWA & DAN for CEE, Middle East and Africa, the one that developed, among others, campaigns of supporting women rights in South Africa of driving automobiles, Blake Harrop, Managing Director Wieden & Kennedy Amsterdam, Agency of the Year in 2018 (Adweek) and Suresh Mathai, CEO Continuum Global, San Francisco, expert in scaling marketing programs through data analytics, for brands that are market leaders.

The conference will take place at the National Opera and the tickets can be bought online on at EUR 265 euro (+VAT) for the IAA members, a special price available on May 15th – June 15th 2019.

The sponsors are: Kaufland, Coca-Cola, Philip Morris Trading, Ursus – Gold Partners, Medlife, Nespresso – Partners.