Centrul Fericirii Bucuresti enters the aesthetics & wellness FIT4YOU network

Branding, Business

Florina Onetiu, main shareholder of the Happiness Center (Centrul Fericirii), the first integrative transformation center in Romania, announces the sales of the social parts towards the aesthetics & & wellness FIT4YOU network.
Launched in 2015, Centrul Fericirii brought to the wellbeing Romanian market a new concept that generated a turnover that placed it in the top of the companies of the industry. 2019 was ended with a turnover of over RON 2 million, with over 10.000 clients and a net profitability of 20%.

Centrul Fericirii brought the wellbeing promised to thousands of clients during those years. In order to bring the dream further and to excel in serving as many consumers of wellbeing as possible we decided to sell the majority of the business’ social parts towards wellbeing in order to develop an excellence place in Romania by the joining of two strong entities in the industries that will bring, eventually, the biggest added value to the aesthetics & wellness consumer in Romania. The brand Centrul Fericirii will pass through a rebranding period, the B2C area (business to consumer) will transform in some months into FIT4YOU. The brand „Centrul Fericirii” will remain to serve the online programs and for B2B (the corporate programs), said Florina Onetiu, founder Centrul Fericirii.

I’ve been activating in the aesthetics & wellness industry for more than 6 years.  We’ve always been appreciating Centrul Fericirii’s concept and the performance and, together with what they created as a work and management systems I am sure we will build the most performant aesthetics & wellness network in Romania. The impact that we are looking for will support both the final consumer as well as the evolution and professionalism of the wellness industry in Romania,” said Mircea Branzei, founder FIT4YOU.