Favbet rebranded and chose Adrian Mutu as the brand’s image in Romania

Branding, Business

During an event in Bucharest on May 26th 2021, Favbet announced its rebranding, as well as its plans for the next years, bringing in front of the journalists, though a video-call, two internationally very well-known footbalists, Ivan Rakitic (brand ambassador in Croatia) and Alexandr Hleb (brand ambassador in Hungary). The brand’s image in Romania is represented by Adrian Mutu, also present at the event.

„Our main target is represented by youngsters with the age 22 to 35 years old. In the specific of our industry is important not only to attract a player, but also what product you offer to that player. We are constantly working on offering them a very extended range of bonuses and promotions. For example for this period of time we created two contests: European Cups Quiz and Euro Predictions. Through today’s rebranding we want to speak the same language as our public. We understand the needs of our public and we know that each play on our platform is first of all one of human emotions. Our company’s philosophy has always been oriented towards creativity because we know how important it is for our public,” said Sergiu Burbulea, Favbet Romania’s CEO.

With 20 years of experience on the worldwide sports bets industry, Favbet launched the online platform last year in Romania as well, together with signing the image contract with Adrian Mutu.

“I am happy to be part of this project. I like the fact that I see that the bets’ company pushes the pedal of the adrenaline and crazyness and puts accent on the player’s fun online. It’s important that the player that enters the Favbet platform to stay and become loyal. My partners from Favbet put a great deal of emphasys on the player of today and to create him/her the right environment for spending the free time,” commented Adrian Mutu.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.