The Ozone Project appointed Joao Barbosa to handle its data operations
The Ozone Project, the UK’s leading high attention digital advertising platform, has hired Joao Barbosa into the newly-formed role of Director of Data Operations, reporting directly to the company’s Chief Technology Officer, Scott Switzer.
Joao had previously spent more than four years as Director of Monetisation & Operational Analytics at Telegraph Media Group, one of The Ozone Project’s founding publishers. Prior to joining the Telegraph, Joao had a long career at Yahoo where he held a number of senior analytic and insight roles.
In this new role, Joao will take responsibility for leading Ozone’s data stack to inform business strategy and value by building and developing a best-in-class team in the field of data engineering, data science and analytics.
Scott Switzer, Chief Technology Officer, The Ozone Project, said:
“We’re absolutely delighted to be welcoming Joao to the team. His appointment firmly underlines our commitment to delivering even more products to advertisers and publishers alike. Joao brings a huge wealth of knowledge and experience to our business from the impressive data team at Telegraph. He will be growing and leading our team of data scientists, engineers, and analysts to implement products that could have never been built even three years ago, such as first party audiences at scale and business outcome-based buying in a privacy protected manner. We’re very excited to have Joao on board for this journey.”
Joao Barbosa, Ozone’s new Director of Data Operations, said:
“I’ve been very fortunate to be within arm’s length of the Ozone team during my time at the Telegraph, and I’m now thrilled to be joining such an exciting business. There are many brilliant aspects to what differentiates Ozone in the market, but it was the huge opportunity to rapidly scale how the organisation organises, analyses and interprets its unique view of customer data, that really got me excited. I can’t wait to get stuck in.”
The Ozone Project is the leading premium digital advertising platform, providing advertisers with access to highly attentive, broadcast-scale audiences across the UK. Ozone’s monthly audience of over 45.3m engaged readers – over 99% of the UK’s online population – can be found in a context that they trust, through an ecosystem that is transparent and easy to access. Formed by Guardian News & Media, News UK, The Telegraph and Reach PLC, The Ozone Project is bringing advertisers and publishers closer together to deliver better outcomes for all.