Playable Factory launches pioneering new features for creating playable ads

Ads, Advertising, Business, Digital & Media, Mobile

Playable Factory, a leading global creator of playable ad tools for mobile games and brands, today announces a pioneering new suite of graphics editor features for its playable ads toolkit, Gearbox. The new features empower mobile game developers and publishers to create infinite variations of existing playable ad content.

Playable Factory works with legendary mobile gaming brands including Voodoo, Zynga, King, Kwalee, Rovio Entertainment, Ruby Games, Ketchapp and Gram Games, helping them to create playable ads that have captured the attention of millions of global mobile gamers, across multiple platforms, app stores and territories. The new Gearbox graphics editor allows mobile marketers to make real-time changes to playable ads with zero coding experience needed, refreshing visual identities, and enabling rapid A/B testing of ads. New features include enhanced colour filters, pixelation and cartoon-outlines, offering limitless creative freedom and versatility.

Gökçe Nur Oguz, CEO and Co-Founder of Playable Factory, commented:

“Until now, modifying playable ad creatives has been a complicated and time intensive endeavour. With Gearbox’s new graphics editor features, anyone can get creative with their own customisable playable ads. Not only can they make existing playable ads look brand new within seconds, we’ve found that the smallest of tweaks can have a major impact on ad performance, thereby dramatically boosting user engagement and acquisition. Rather than charging customers for modifications to ads, we’re building scalable tools that put the power in the hands of game devs, publishers and brands alike.”

Aya Mouawad, Project Manager and Creative Lead at Voodoo, added: 

“Playable Factory’s impressive Gearbox graphics editor helped me to create ten different versions of the same playable in just a few clicks. This new technology provided by Playable Factory is revolutionary, from adding colour filters, cartoon effects, fixing the light intensities, we can create infinite combos of filters and get hyper creative with it! I’ve enjoyed using it so much that I’ll be using it for all our future playables.”

Mobile advertising is a multi-billion dollar market, with mobile ad spend projected to surpass 339 billion by 2023. Playable ads play a crucial role, grabbing attention in a competitive arena due to their unique mix of gamification and interactivity. Originally pioneered by mobile games, playable and interactive ads are increasingly used by non-gaming brands to boost their engagement. 

Founded in 2018, Playable Factory is a leading global creator of playable and interactive advertising tools for brands and mobile games. Playable Factory is working with the biggest brands from the mobile gaming and advertising worlds including giants like Lego, Zynga, King, Rovio Entertainment and Gram Games. Playable Factory creates tools and technology for the screen-driven world, helping to unlock the potential of playable, interactive advertising for video gaming and non-gaming brands. Playable Factory’s intelligent platform Gearbox draws on its incredible experience of creating the world’s best playable ads for games, doing the heavy lifting that enables brands to access the very best of mobile advertising regardless of their experience or expertise.

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