LVLY, the strategic creative partner for advertising agencies and global brands has promoted Mackenzie Mauro to Editor. Mauro has been a junior editor since joining the company in 2018 working alongside some of the studio’s top editing talents, including Olivier Wicki and J.P. Damboragian.
Mauro’s work for agency Gotham on several Maybelline ads that feature a powerful, fashion-forward, quick-cut editing style – contrasted with his unhurried, documentary style for agriculture company Corteva via agency Ogilvy – showcase Mauro’s broad range of talents according to LVLY EVP Wendy Brovetto.
“Mackenzie is a calm presence in the edit suite and no matter how stressful a job, he manages to exude a confidence that clients appreciate,” Brovetto says. “I think his directorial experience helps him troubleshoot and problem solve. It’s been a pleasure to watch Mackenzie hone his talents here at LVLY”
His first feature film, a sci-fi adventure he wrote, directed and edited, “Exposure 36,” is now available to rent on Amazon Prime and Apple TV. Click here to watch the trailer. In addition to his spots for Maybelline and Corteva, Mauro’s reel includes ads for Ford, Nike and Nos sports drinks.
Mauro notes that while he’s comfortable working in a number of editorial styles, the real people/documentary style is one he looks forward to exploring further.
“I particularly like telling human stories where I can use my instincts and natural curiosity to get at real emotions, and then add a cool tone and visual language to create something compelling,” Mauro says. “Over the last year I’ve taken on bigger editing responsibilities, and despite the pandemic managed to build good relationships with our clients. I’m honored by the faith the LVLY team’s shown me, and look forward to continuing my creative journey here and contributing to LVLY’s stellar reputation.”
The New York, LA, and Cloud-based company is home to five talented divisions – LVLY Studio, LVLY Editorial, LVLYHood, Decibel, and now Juniper Jones. Through this interconnected ecosystem, LVLY is able to keep up with the speed of culture and offer unparalleled, customized content to both established and emerging brands.