Shutterstock, a leading global creative platform for transformative brands and media companies, announced at the Visa Pour L’Image Festival in Perpignan, France that it has rebranded The Newsroom to Splash. Since its inception in May 2021, The Newsroom has been established as the preeminent destination for unparalleled access to premium exclusive Editorial content. The Newsroom’s unrivaled offering was further bolstered by the acquisition of Splash in May 2022, an industry-leading source for image and video content across celebrity, red carpet and live events for over three decades.
With the rebrand to Splash, Shutterstock’s global customers will still have access to the same breaking news, as well as an archive of over 30 million images, with a live feed of 40,000 images uploaded per day from a network of over 4,000 photographers. This is combined with The Vault, Shutterstock’s archive of over 60 million photo and video assets from AP, ITV, The Condé Nast Collection, The A+E Networks® Archive and more, making it one of the largest archival collections in the world, as well as white-glove service from a team of market experts to package key trending stories, archival and UGC content to help our global clients tell the story behind the story.
“Over the last 30 years, Splash has built a strong legacy based on brand recognition and a commitment to quality within the entertainment industry, and we’re thrilled to herald this legacy into a new era,” said Candice Murray, Vice President of Editorial at Shutterstock. “This rebrand confirms Shutterstock’s positioning as best in class for premium celebrity and entertainment content, and we’re excited to build on Splash’s brand affinity, elevating Splash’s visual storytelling capabilities to our customers around the world.”