Calvin Klein launches new campaign starring Lily Collins
Calvin Klein today unveils its Spring 2025 campaign starring actor Lily Collins in her debut for the brand.
In the campaign directed and shot by Charlotte Wales, Lily embodies pure sophistication and effortless elegance in sharp tailoring for the season. A series of dynamic social videos featuring Lily celebrates the intersection of style and entertainment, highlighting the fun and thrill of finding the perfect outfit. Dressed in the latest apparel, Lily’s confidence shines through as she embraces a world where fashion and pop culture collide, exuding a sense of easy, laidback cool.
For Spring 2025, Calvin Klein women’s apparel channels minimalism in color designed for day-to-night dressing, making a bold statement with refined styling and sensual attitude. New outerwear prioritizes form and shape, with the Tech Textured Vest and Blazer evoking uptown chic. Classic apparel is upgraded with subtle sensuality in the Viscose Ribbed Maxi Dress, Crepe Printed Slip Dress, Matte Satin Midi Skirt and Jacquard Stripe Popover Shirt.
Timeless denim also comes into play with new styles from Calvin Klein Studio, including the 90s Trucker Jacket and 90s Straight Jean made with premium Cone Denim. Across styles, elevated fabrics such as fluid silk and satin juxtapose structured wool and leather, revitalizing these wardrobe staples with a polished edge.
The campaign launches globally on March 4, 2025, with content featuring Lily rolling out on @calvinklein social channels throughout the week. Content will also appear on digital media platforms and high-impact out-of-home placements around the world.
Campaign Credits:
Directed and photographed by Charlotte Wales
Editorial Credits:
Calvin Klein
Social: @calvinklein