Retail Media Hub announces a strategic partnership with Schwarz Media
Romanian retail media company Retail Media Hub (RMH) partners with Schwarz Media to develop media campaigns using Kaufland customer purchase data.
Retail Media Hub (RMH), a Romanian integrated retail media company, has established a strategic agreement with Schwarz Media, the retail media part of Schwarz Digits.
As part of this partnership, RMH creates personalized media campaigns using anonymized and aggregated insights from Kaufland’s loyalty program, with the goal of delivering more relevant and useful offers to customers. This approach ensures that customer data is handled responsibly and in compliance with the data protection standards, while also enhancing the overall shopping experience.
This partnership enables precise audience targeting and real-time monitoring of campaign results, including clicks, units sold, and total sales value, ensuring proven performance. It is intended to showcase the effectiveness and precision of retail media advertising.
Schwarz’s groundbreaking solution for the retail sector stands alone in the Romanian market, providing comprehensive and in-depth monitoring of all campaign-based sales transactions within physical stores. This innovative system offers brands an unprecedented level of insight into their in-store sales, enabling them to make data-driven decisions and optimize their media strategies.
“By integrating Schwarz Media’s data-driven marketing approach with our deep retail expertise, we’re unlocking fresh opportunities for media, marketing, and sales teams seeking innovation and measurable results,” said Oliver Șenchea, Managing Partner of Retail Media Hub.
With data from the Kaufland Card loyalty program, RMH creates personalized campaigns tailored to customer preferences. Retail Media can create campaigns that resonate with specific audience segments based on customer purchase behavior and preferences, therefore increasing engagement and conversion rates. This level of transparency and accountability is a key differentiator for RMH in the competitive in-store media landscape.
Additionally, the campaigns work for endemic (listed) brands and non-endemic brands, such as telco, automotive, financial services, and insurance companies, appearing in Kaufland’s app.
Overall, the strategic partnership between RMH and Schwarz Media represents a significant advancement in the retail media industry. RMH leverages data and technology to design measurable campaigns that boost sales and improve customer engagement. Kaufland Card offers a direct connection to digital users in Romania, who scan their loyalty card at each shopping trip, enabling impactful campaigns.
This new partnership is developed in the context of the increasing segmentation trend in the retail market, through which brands can attract customers according to gender, age, and purchases they make. Thanks to the venture in Romania, the new media campaigns are created in the Kaufland Loyalty App – Kaufland Card digital, with a massive reach among Romanian shoppers.
Kaufland and Schwarz Media now offer tailored campaigns focused on awareness (vCPM) or sales performance (CPA), all trackable through the loyalty app. Clients can track attributed sales to their campaigns. Advanced targeting based on shopper demographics or buying behaviour is also available.
Schwarz Media provides end-to-end solutions, from strategy to measurable results, helping businesses succeed consistently in retail media campaigns. This end-to-end approach enables all campaign aspects are aligned with business objectives and optimized for optimal effectiveness.
Founded in 2021 in Bucharest, Retail Media Hub is a retail media agency that connects brands with consumers at the point of sale (both physical and online stores). By leveraging technology, data insights, and creative expertise, RMH delivers strategies and campaigns that drive sales and foster lasting brand relationships