Oxygen sets BYD’s communication in motion in Romania
Oxygen, Romania’s largest independent integrated communications agency, has been selected by BYD (Build Your Dreams), a global leader in electric mobility, as its partner for integrated communications services on the Romanian market. The collaboration marks an important step in strengthening BYD’s local presence and promoting sustainable mobility among consumers.
„We are excited to start this partnership with a new player on the Romanian market, one with a huge global footprint in technology, electric mobility, and green energy. BYD is a company that is changing the rules of the game in mobility and sustainability, with a clear vision and real impact. It is a rare opportunity to set out on a journey with a global leader and contribute, from the very beginning, to the way it builds its local presence”, said Andreea Filip, New Business Director Oxygen.
Oxygen will manage the development and implementation of an integrated communication platform, which will include brand positioning, consumer engagement strategies, ATL & digital campaigns, social media, activations, and the development of educational content. Through the campaigns designed and implemented by Oxygen, BYD aims to bring its sustainable technology closer to Romanian consumers and support the transition to green mobility.
„Romania is an important market, currently experiencing a key stage in the development of sustainable mobility, and BYD aims to become a key player in this transition. Oxygen, with its solid experience in communicating international brands and generating impact through strategic creativity, is the ideal partner for this mission”, said Andrei Duică, Deputy Country Manager Romania & Bulgaria.
BYD officially launched in Romania in May this year, bringing the Sealion 7, Atto 2, Seal U DM-i, Seal, and Dolphin Surf electric car models.
The video from BYD’s launch in Romania can be watched here.
About Oxygen
With offices in Bucharest and Cluj-Napoca and a team of over 100 professionals, Oxygen is one of the largest independent advertising and integrated communications agencies in Romania. With over 17 years of experience and an extensive portfolio of local and international clients, Oxygen’s mission is to support the sustainable development of brands and businesses through creativity, strategy, and integrated campaigns focused on results. In 2025, Oxygen launched Oxygen Media, an agency specializing in media planning & buying, with its own identity and operations.
Oxygen’s client portfolio includes companies such as Vodafone, PPC, BYD, Globalworth, BEKO Romania, Avon, STRABAG, Băneasa Shopping City, Olympus, Betano, Garanti BBVA, VEKA Romania, Selgros, Xiaomi, Antenna Group, and Hesburger. For more information, visit oxygencomms.ro.
About BYD Auto
Founded in 2003, BYD Auto is the automotive division of BYD, a multinational high-tech company dedicated to using technological innovations to improve the quality of life. With the goal of accelerating the green transition in the global transportation sector, BYD Auto focuses on the development of 100% electric and plug-in hybrid vehicles. The company masters the key technologies of the entire industrial chain of alternative energy vehicles, including batteries, electric motors, electronic controllers, and automotive-grade semiconductors.
In recent years, BYD Auto has made major technological advances, including the Blade battery, DM-i and DM-p hybrid technologies, the e-Platform 3.0, CTB and iTAC technologies, the DiSus intelligent body control system, and the XUANJI architecture. BYD Auto is the world’s first automaker to stop producing fossil fuel vehicles as part of the transition to electric mobility and has ranked first in China’s electrified passenger vehicle sales for 10 consecutive years.